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GSK seeks approval for first malaria vaccine
Submits marketing application to European Medicines Agency
Nexavar fails late-stage breast cancer trial
Bayer’s oncology drug unable to improve progression free survival in new indication
BMJ accuses Boehringer of withholding Pradaxa data
Claims current FDA recommendation for anticoagulant may be flawed
FDA approves pain drug that has reduced risk of abuse
Purdue’s Targiniq ER developed to deter snorting and injection
Neupogen will be first biologic on FDA biosimilars pathway
US regulator will review Novartis’ version of Amgen's Neupogen (filgrastim) over the coming months
Channel strategy and orphan drugs
A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines
Mobile savvy docs don’t want pharma rep visits
But prescribers are still open to receiving industry information
Genentech’s Sunil Agarwal joins rare disease firm
He will serve as chief medical officer at Ultragenyx
Rare diseases and individualised approaches
Orphan drugs require a more innovative, insightful take on branding strategy
European network HealthUnlocked expands to US
Also adds new partners including Hepatitis Foundation International
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Watermeadow Medical is an award-winning, international agency with offices in Oxford and Manchester, UK and New York, USA. ....
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