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Boehringer goes on PR offensive over Pradaxa report
Takes to social media to defend its position on the anticoagulant ahead of tonight's Channel 4 news report
NICE backs cancer drugs from Astellas and BMS
Recommendations for Xtandi in prostate cancer and earlier use of Yervoy
Lilly’s Efient and Sucampo's Amitiza win NICE backing
Blood clot and constipation drugs recommended for NHS use
Celgene's cancer drug promising in small HIV study
Lymphoma therapy Istodax shows potential in treating the virus
Merck & Co taps music industry for US HIV campaign
Pharma company to work with music promoter Maria Davis and Positive Women’s Network – USA
Channel strategy and orphan drugs
A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines
Navigating the new prescriber network
How to understand critical networks of influence in this multichannel world
Mobile savvy docs don’t want pharma rep visits
But prescribers are still open to receiving industry information
Social media – part of the routine
The necessity of a social media engagement strategy for pharma companies
New head for Deallus Consulting
Claudio D’Ambrosio is to take over as CEO at life sciences consultancy
European network HealthUnlocked expands to US
Also adds new partners including Hepatitis Foundation International
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