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Biogen's CEO Scangos to step down

Biogen Idec buildingDeparture comes as multiple sclerosis drug Tecfidera achieves improved sales growth

Roche says Tecentriq "off to a good start"

Roche Basel SwitzerlandBladder cancer therapy drug seems set for rapid growth

Ireland ekes out major savings in drug pricing deal

IrelandFour-year pharma agreement will save an estimated €600m

Gilead’s universal hep C therapy Epclusa approved in EU

Gilead Sciences Epclusa sofobuvir velpatasvirEuropean nod for first pan-genotypic treatment follows recent FDA licensing

Digital influencer marketing

How good stories can drive value for brands, products and companies

Connected Healthcare

Digital technologies are bringing healthcare professionals (HCPs) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

GSK launches first pharma trial powered by Apple's ResearchKit

Will use an iPhone app built using the software for a real-world study

GSK PARADE iPhone app ResearchKit Apple

Astellas promotes John Demaree

He becomes vice president of oncology marketing, Americas

Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

Dr Stephen Hoffman joins Bicycle Therapeutics

He becomes chairman of the board

Appointment

Dr Google looks to reassure 'cyberchondriacs'

Starts providing more context for medical symptoms

Google symptom search

Tracking comms trends: communication and market access

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

Tracking comms trends: Europe in the global vanguard on value

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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We are one of the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the...

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