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Sarepta soars on positive Duchenne data
Trial results position Sarepta as a “leader in the field” according to analysts
Irish survey lists pharma firms’ top five Brexit concerns
Talent access restrictions topped the list
Sanofi poaches Peugeot's finance head
Jean-Baptiste Chasseloup de Chatillon joins the French drugmaker as chief financial officer
Roche agrees $2.4bn takeover of genomics player Foundation
Offers a 29% premium on the Foundation’s recent share price
NHS could save £7bn with greater diagnostics use
Report suggests IVD tests could be key to big savings
The Gallery
<>A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.
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Self Promotion
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Merck Sharp & DohmeTherapy area:
Musculo-skeletal Disorders
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Merck Sharp & DohmeTherapy area:
Musculo-skeletal DisordersCommentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte
Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
Got marketing ambition? You need to master biases of cognition
Unlocking the potential of cognitive bias
The Directory and digital round-up
SOPHiA Genetics acquires IBS, Kyomed becomes KYomed INNOV and launches ePRO, Medtronic unveil diabetes app
How can pharma build bridges with HCPs online?
Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs
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- Roche starts new late-stage trials of Alzheimer’s candidate
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