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UCB’s bimekizumab beats AbbVie’s Humira in phase 3 trial

UCBMet key primary and secondary trial endpoints

Sage slides off a MOUNTAIN as depression drug flunks trial

Share price drops 60% as investors react to news

Novartis strengthens case for its combination asthma drug

Novartis buildingDemonstrated significant benefits in uncontrolled asthma patients

J&J to FDA: there really is no asbestos in Baby Powder

Rejects findings that product contained 'sub-trace' levels of asbestos

Vicky Bramham

Q&A: Vicky Bramham

PME interviews OPEN Health Patient & Brand Communications' managing director, PR

Steve Clark

Q&A: Steve Clark

PME interviews the director of Redwood Brand Curators

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Creativity in storytelling: why pharma must invest more in creativity

Chris Ross explores the value, the art and the much-rumoured death of creativity

Dec PME cover

Strengthening business competition

How the CMA is tackling high prices for essential drugs

Drug pricing and competition

AI: opportunities and barriers to improving healthcare

How AI is shaping the future of healthcare

AI cropped

Makara Health bolsters team with six new hires

Appointments include new director, digital strategy and associate director, PR and communications

Makara Health hires

Blind man's buff

Evolution can explain, and reduce, industry failings as well as its successes

darwins medicine

Envision Pharma Group announces changes in its executive team

Current CEO Brian Hepburn will be succeeded by CCO David Thompson

Envision Pharma appts

Four digital health trends set to reinvent and re-energise pharma

Why AI is set to transform the nature of healthcare

Digital health trends

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