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Basilea’s novel antibiotic reaches UK market

Can Cinderella save us?Zevtera can be used against a range of infections including MRSA

Daiichi Sankyo gets EU OK for Lixiana anticoagulant

Daiichi Sankyo logoJapanese firm’s latest product faces tough competition from a fierce NOAC market

Lilly and Immunocore ink immunotherapy R&D deal

Eli Lilly HQFirms will test new joint therapy in patients with melanoma

Ten new medicines recommended in Europe

European Medicines Agency (EMA)Includes double approvals for rare disease specialist Alexion and Novartis

The role of pharma in the digital world of patient and doctors

AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors

Telling tales

Storytelling in the world of medical communications

Becoming a socially-active pharma company

A guest blog from LEO Pharma Spain on patient focus and its use of social networks

LEO Pharma Spain psoriasis social media

Recipharm appoints new sales director

Amine Tahiri joins the CMO’s development services sales team

Appointment

The future of communications is closer than you think

Ashfield Healthcare Communications on how the way physicians learn and keep up-to-date is changing

Bedrock Healthcare Communications appoints Pip Keys

She joins the UK agency as head of insights

Bedrock Healthcare Communications Pip Keys

Shire launches rare disease website

Hereditary angioedema site supports its Me, Not HAE campaign

Shire HAE rare disease awareness website

Are you happy now?

The problematic link between patient satisfaction and healthcare funding

Sales reps in the digital age

How can pharma best get the digital/face-to-face mix right?

Think big, not small

In challenging times pharma will benefit from a collaborative approach

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Welcome to our world. We specialise in creating, launching and revitalising brands all over the world. We blend science, creative,...

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