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From: Sales

Sanofi gains accelerated review for rare disease drug

Sanofi receptionNew pill for Fabry disease could be approved by the FDA before the end of the year

From: Research

BIA says action plan could quadruple R&D output by 2025

Claims it could rank the UK in the global top three largest biotech clusters

From: Regulatory

Payment to docs rules ‘an opportunity for pharma’

The industry’s reputation can be boosted by openness, say pharma compliance leaders

From: Sales

Celgene to acquire biotech firm Quanticel Pharmaceuticals

Celgene buildingFirm hopes to expand its pipeline of life-enhancing products for cancer patients

Is a UK market access shake-up on the cards?

Former coalition government health minister Paul Burstow tells PMLiVE that NICE, QALY and broader issues of market access in England are all being put under review

Mission Critical

When it’s lonely at the top, leaders can seek a critical friend

Making a difference with mobile health

Sanofi talks to PME about its latest mHealth initiative and tackling the diabetes epidemic

Virgo Consumer Health & Wellbeing hires Kirsty McKinnon

Med comms agency strengthens senior team with new personal care sector lead

Patient-centric strategies for emerging markets

Adopting an open and innovative mindset is key

apceth names Ulrike Verzetnitsch as chief technical officer

She joins from Takeda, with immediate effect

Pfizer collaborates with vloggers on YouTube campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

Pfizer smoking cessation campaign YouTube Cherry Wallis

Can we do more?

Using behavioural framing to market desirable behaviours

if I could change one thing

Reaching beyond adherence

To truly achieve patient engagement you also need to engage those influencing them

Silhouetted figure reaching out

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GCI Health

We are GCI Health, one of the world’s largest specialist healthcare communications agencies with global hubs in London and New...

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