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Creating a classic
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10-Apr-2008
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 Pharma could benefit from emulating the style and thinking behind successful consumer ads to make an impact
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Growth Spurt
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10-Apr-2008
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 Pharma must change its supply chain model to maximise on future growth opportunities resulting from a global surge in product demand
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Explain the spend
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26-Mar-2008
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 When pharma's seemingly high marketing spend is challenged publicly, the industry should provide a forthright explanation
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Pharmaceutical Marketing Ltd rebrands as PMGroup
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20-Mar-2008
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Pharmaceutical Marketing Ltd has brought its brands under the single identity of PMGroup this week, to reflect the company’s growing authority and status in working with the UK pharmaceutical industry as a conduit for achieving best practice in all its marketing disciplines.
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Diving Deeper
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04-Mar-2008
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 Skimming the surface of digital technology is no longer sufficient when tailoring a marketing campaign
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Good Harvest
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04-Mar-2008
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 New DoH guidance for joint working between the NHS and pharma promotes fertile partnerships that promise better patient care
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Staying on top
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04-Mar-2008
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 How do the big names at the top of the OTC tree hold position in the face of new viable competitors and a changing marketplace?
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Bespoke approach
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19-Feb-2008
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As markets mature, various tactical applications can be employed that cater directly to customer needs
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Changing face
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19-Feb-2008
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Pharma is recognising the power of a corporate presence and of revealing to customers what lies behind their product brands
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Going digital
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19-Feb-2008
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 Pharma companies are dragging their heels with getting their online marketing strategies in place. Is it really that difficult?
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What's next?
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19-Feb-2008
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 What are the five forces that will influence our healthcare industry... and how will they impact on public relations?
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Driven off course
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15-Feb-2008
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 The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation
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Changing environment
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15-Feb-2008
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 Africa presents Europe with marketing opportunities if alternative business models are harnessed and an agile approach adopted
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As the monopoly held by GPs ends, new primary care routes are opening to patients
The public may find it hard to reconcile approval with seeming ineffectiveness
A new incentive package could serve as a model for R&D funding across Europe
Attracting and retaining more women at board level makes good business sense
Transparent and timely publication planning is becoming a core discipline within pharma marketing
Global pricing constraints are inevitable as the political climate shifts in the US, UK and France
Following a launch reception on 13
GPs must weigh up more than cost when prescribing for better patient outcomes
Agility and flexibility win out over size and former glory in the modern marketplace
Marketers must focus on integrating creativity and originality in their marketing plans
To be more competitive, pharma must drill down into the details of the prescribing process
Europe has accepted the TRIPS protocol but there will be no change for two years
With so many big issues to tackle, should MPs be playing with prescribing costs
Marketing must overcome the physical and emotional barriers that divide Europe
PAC report encroaches on ABPI territory, but it is barking up the wrong tree
