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Boehringer goes on PR offensive over Pradaxa report
Takes to social media to defend its position on the anticoagulant ahead of tonight's Channel 4 news report
NICE backs cancer drugs from Astellas and BMS
Recommendations for Xtandi in prostate cancer and earlier use of Yervoy
Community pharmacies central to diabetes fight in UK
Risk assessments can help identify people at risk of developing condition
Lilly’s Efient and Sucampo's Amitiza win NICE backing
Blood clot and constipation drugs recommended for NHS use
Celgene's cancer drug promising in small HIV study
Lymphoma therapy Istodax shows potential in treating the virus
Channel strategy and orphan drugs
A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines
Navigating the new prescriber network
How to understand critical networks of influence in this multichannel world
Mobile savvy docs don’t want pharma rep visits
But prescribers are still open to receiving industry information
Rare diseases and individualised approaches
Orphan drugs require a more innovative, insightful take on branding strategy
European network HealthUnlocked expands to US
Also adds new partners including Hepatitis Foundation International
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