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Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug
Reflects increasing industry focus on emerging markets 
Will compete with Boehringer’s Pradaxa in prevention of stroke 
US regulator wants more information on the biologic drug
Six key questions to ask yourself when working out your strategy News
- MHRA chair Breckenridge to advise UK on healthcare ethics
- China has more pharma sales reps than US for first time
Latest Features
The early bird: planning ahead in communications
EPSCP has emerged as a major impetus in pharmaceutical communications development. What are the important considerations and benefits from doing it successfully?
Country report: The healthcare market in South Korea
The South Korean pharmaceutical market has had consistent double-digit growth for five years and is considered the fastest-growing developed country by IMS Health
Winning internal approval for an online community
Explanation is key, Sanofi’s Claire Derbyshire tells BHBIA conference
- Indian drug regulator 'colluded with pharma companies'
- 21 May 2012
- Future of health is in cloud computing and big data, says former Apple CEO
- 21 May 2012
- Generic Plavix debuts in US
- 18 May 2012
- Winning internal approval for an online community
- 21 May 2012
- HGS attempts to thwart GSK takeover plans
- 18 May 2012
- J&J's Nucynta tackles pain in people with diabetes
- 18 May 2012
Reports & guides
- Country report: South Korea
- Avoiding the pharma digital trap - in association with RAPP
- Country report: China
- Country report: Germany
- Country report: Japan
- New Health Strategies… Accountability
- PME 'How to' Guide to Gamification in association with Grey Healthcare Group
- Country report: Spain
- Country report: France
- New Health Strategies… Public Health
Digital publications
Pharmaceutical Market Europe
Pharmaceutical Market Europe (PME) provides insight, commentary and analysis on the issues that affect you doing business in Europe and beyond. View edition
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Communiqué EU
The definitive guide to european healthcare communications. Profiles, case studies and informative editorial make Communiqué an essential resource for the pharma industry. View edition
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Communiqué US
The definitive guide to healthcare communications in the US and an essential resource for the pharmaceutical industry. View edition
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The Directory
The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare is the reference publication for the pharma industry and healthcare agencies throughout Europe. View edition
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