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Biogen spin-out makes first acquisition

BioverativBioverativ attains rare disease group True North

Germany’s pharma market set for stable growth

german flagAnnual growth of 4.9% expected over next four years

Otsuka refiles 'digital' medicine for mental illness

Proteus ingestible sensorSoluble sensor tracks drug ingestion and shares information with HCPs

Keytruda is first FDA-approved drug for molecular indication

merck-keytruda-pembrolizumab-melanomaIndicates a significant development in the shift towards personalised medicine

content marketing

The new science of content marketing

The role of big data and artificial intelligence in marketing and advertising

Golin Virgo Health Sarah Matthew

The Communiqué Awards at 20: Sarah Matthew

The president of Golin's global health practice on her long-standing association with the awards

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Europe needs 'sustainable data ecosystem'

Better use of data must be made if patients and healthcare systems are to benefit

Big healthcare data pharma

VCLS appoints Carole Jones to senior market access role

She joins from Envision Pharma Group

Carole Jones

Why change fails

In an evolving industry, the difficulty of change is a paradox

darwins medicine

Consilium appoints Philippa Gardner and Suki Virji

UK comms agency adds to its senior international healthcare team

Appointment

Sanofi targets patient literacy in clinical trials drive

Unveils new online resources for those in the US

Sanofi reception

Finding a cure for 'templatitis'…

It's time to stand together against this scourge of the industry

Duncan Ferguson Lucid Strategic Consultancy blog

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WCG

WCG is an independent, global agency specialising in healthcare communications. Our value as a company is about being the positive...

Latest intelligence

Digital storytelling means building the story around data
The value of digital storytelling in pharma lies in its ability to convert facts and figures into compelling content for patients and HCPs....
Pharma and free medicines: a different perspective
Pfizer have recently announced that they will provide the breast cancer drug, palbociclib, free of charge to patients....
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The false economy of following the leader
How can companies in the sector shake things up?...

Infographics