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Creating a classic
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10-Apr-2008
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Pharma could benefit from emulating the style and thinking behind successful consumer ads to make an impact
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Growth Spurt
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10-Apr-2008
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Pharma must change its supply chain model to maximise on future growth opportunities resulting from a global surge in product demand
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Explain the spend
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26-Mar-2008
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When pharma's seemingly high marketing spend is challenged publicly, the industry should provide a forthright explanation
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Pharmaceutical Marketing Ltd rebrands as PMGroup
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20-Mar-2008
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Pharmaceutical Marketing Ltd has brought its brands under the single identity of PMGroup this week, to reflect the company’s growing authority and status in working with the UK pharmaceutical industry as a conduit for achieving best practice in all its marketing disciplines.
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Diving Deeper
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04-Mar-2008
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Skimming the surface of digital technology is no longer sufficient when tailoring a marketing campaign
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Good Harvest
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04-Mar-2008
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New DoH guidance for joint working between the NHS and pharma promotes fertile partnerships that promise better patient care
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Staying on top
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04-Mar-2008
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How do the big names at the top of the OTC tree hold position in the face of new viable competitors and a changing marketplace?
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Bespoke approach
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19-Feb-2008
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As markets mature, various tactical applications can be employed that cater directly to customer needs
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Changing face
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19-Feb-2008
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Pharma is recognising the power of a corporate presence and of revealing to customers what lies behind their product brands
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Going digital
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19-Feb-2008
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Pharma companies are dragging their heels with getting their online marketing strategies in place. Is it really that difficult?
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What's next?
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19-Feb-2008
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What are the five forces that will influence our healthcare industry... and how will they impact on public relations?
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Driven off course
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15-Feb-2008
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The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation
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Changing environment
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15-Feb-2008
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Africa presents Europe with marketing opportunities if alternative business models are harnessed and an agile approach adopted
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