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Teva's asthma treatment Cinqaero set for European approval

TevaCHMP backs the antibody therapy for eosinophilic asthma

Pfizer earmarks $350m for first Asian biotech facility

China drug medicine pharma pricesUS pharma giant looks to tap into China’s pharmaceuticals market

Takeda hands back rights to two Amgen drugs

Takeda pharma buildingReturns pain and ovarian cancer candidates but will continue with collaboration

Sanofi and Boehringer agree asset swap deal

Sanofi receptionWill exchange Merial animal health business for consumer healthcare unit in $25bn deal

Sweet emotion

Are we harnessing the full emotional power of brand creativity?

Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

Online brain training game to be trialled for Parkinson's

MyCognition's AquaSnap Optimize aims to tackle cognitive impairment

MyCognition AquaSnap

Abcam appoints chief financial officer

Former Affymetrix executive Gavin Wood takes up the role

Appointment

Tracking comms trends: Europe in the global vanguard on value

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

Eduardo Bravo becomes head of EBE

TiGenix CEO appointed president of the EBE’s board of directors

Appointment

Apple talks up health benefits of new Watch OS

Outlines new Breathe app and stronger fitness integration for watchOS 3

Apple Watch fitness health

Tracking comms trends: Applying a global brief to a local market

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

Integrated thinking - it’s both art and science

Traditional disciplines, structures and processes are changing within the walls of pharmaceutical organisations

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Swordfish Advertising

At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

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