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Boehringer goes on PR offensive over Pradaxa report

boehringer pradaxa twitter

Takes to social media to defend its position on the anticoagulant ahead of tonight's Channel 4 news report

From: Sales

NICE backs cancer drugs from Astellas and BMS

Astellas Xtandi enzalutamideRecommendations for Xtandi in prostate cancer and earlier use of Yervoy

From: Healthcare

Community pharmacies central to diabetes fight in UK

diabetes uk boots risk assessmentRisk assessments can help identify people at risk of developing condition

From: Sales

Lilly’s Efient and Sucampo's Amitiza win NICE backing

National Institute for Health and Care Excellence NICE logoBlood clot and constipation drugs recommended for NHS use

From: Research

Celgene's cancer drug promising in small HIV study

Istodax romidepsin - CelgeneLymphoma therapy Istodax shows potential in treating the virus

Channel strategy and orphan drugs

A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines

Europe map

Navigating the new prescriber network

How to understand critical networks of influence in this multichannel world

Mobile savvy docs don’t want pharma rep visits

But prescribers are still open to receiving industry information

Philips names head of healthcare for South Asia

Sameer Garde takes role at tech company

sameer garde philips

Rare diseases and individualised approaches

Orphan drugs require a more innovative, insightful take on branding strategy

Neuway appoints Boehringer’s Baiker to board

He has 25 years’ experience at German pharma company

Wolfgang Baiker Neuway

European network HealthUnlocked expands to US

Also adds new partners including Hepatitis Foundation International

HealthUnlocked health social network

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