Excellence in Healthcare Partnerships Awards and Networking Evening
The event will include a Keynote Panel discussion with noted speakers from the NHS, the King’s Fund, the ABPI and the ABHI among others
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Lilly announces new study data on Inluriyo in metastatic breast cancer
The five-year survival rate for metastatic breast cancer is 30%
UK and US agree on landmark pharma pricing tariff deal
US tariffs on UK-produced pharmaceuticals will remain at zero for three years
GSK’s Nucala approved by MHRA for uncontrolled COPD
Symptoms of COPD include breathlessness, persistent cough and frequent chest infections
Excellence in Healthcare Partnerships Awards and Networking Evening
The event will include a Keynote Panel discussion with noted speakers from the NHS, the King’s Fund, the ABPI and the ABHI among others
PMLiVE’s T40 2025 – results announced!
Find out which agencies came top and which agencies are among the big climbers in this year’s list
Latest content
Scaling AI in healthcare communications: from pilots to living systems
By Andreas Reinbolz and Thomas Nisters
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Launch differently: how unforgettable brands break through
By Whitney Morley and Jo Crouch
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Intelligence
The trust crisis: how pharma must evolve to engage Gen Z HCPs
Trust isn’t a campaign outcome; it’s the product of behaviour, language and consistency
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Setting out – why omnichannel success is about orchestration
Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a crowded train
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Global regulatory standards
The US, EU and UK operate under different systems, with distinct expectations for clinical evidence, timelines and commercial readiness
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Patient insight: human vs AIHCPS
If we’re using AI to inform healthcare decisions, ethical guard rails are essential
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Bridging the affordability gap
How pharma can rebuild competitiveness from the factory floor
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ESMO 2025 – ensuring innovation isn’t lost in translation
This year marks the congress’s 50th anniversary, with the theme: Many journeys. One global community
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Blogs
Latest
Inizio Ignite Sparks a New Era of Connected Advisory Solutions
January 7, 2026 | Inizio|Inizio Ignite
Inizio, a leading global commercialization partner for pharma and life sciences, today unveiled Inizio Ignite, a reimagined, fully integrated advisory partner designed to accelerate pharma performance …
MM+M Podcast explores AI-powered audience intelligence with Inizio Evoke
January 7, 2026 | Inizio|Intelligent Commercialization
The MM+M Podcast features a conversation with Jamie Avallone, Chief Data Officer at Inizio Evoke, and Iris Lin, Product Science Lead at Inizio Evoke, who …
Uncovering Inequities in Alzheimer’s Disease Screening and Care
January 6, 2026 | Medscape Education|AI, Alzhimers Education, Komodo, MAPS, RWE
On December 5, MAPS hosted an educational webinar exploring recent research in Alzheimer’s disease (AD) screening, testing, and treatment. Experts from Komodo Health and …
Where Are We Today With Artificial Intelligence (AI) in Rare Disease Diagnosis and Care?
December 23, 2025 | Medscape Education|
Discover how AI-powered tools are transforming rare disease diagnosis, patient care, and clinical decision-making.
Does Rare Disease Education Work?
December 23, 2025 | Medscape Education|
For a child with a rare disease, a doctor’s continuing education can end a years-long diagnostic odyssey and unlock access to vital care.
Five Predictions That Will Reshape Biopharma Commercialisation in 2026
January 5, 2026 | Nmblr|
Every year, we’re met with restructuring, hiring freezes, and portfolio cuts. And every year we tell ourselves the same story. It’s a rough patch. A …
What will healthcare communications look like in 2026? Amiculum’s prediction of upcoming trends
December 16, 2025 | Amiculum|AI, JCA, Market Access, Patient-integrated Communications, VuuAI, genAI, healthcare communications, misinformation, omnichannel, trends
By Sarah Theobald
Clinical research in 2026: The trends shaping tomorrow
December 16, 2025 | Cuttsy + Cuttsy|Communications, Decentralised trials, Digital, Pharma, advocacy, clinical trials, partnerships, patient engagement
Discover the key trends shaping clinical research in 2026, from patient-centric approaches to empowering site staff and fostering stronger human connections.
AI persona generation for healthcare: quick wins & real-world impact
December 4, 2025 | Amiculum|AI, Persona generation, Segmentation, artificial intelligence, healthcare communications, omnichannel
By Aaron Fletcher
From overwhelming to actionable: Bringing lifestyle guidance to life
December 2, 2025 | Cuttsy + Cuttsy|Inclusive design, communication, design, health literacy, patient engagement
Discover how clear communication and health literacy principles can transform complex patient materials into simple, engaging, and empowering health information.