Please login to the form below

Not currently logged in

Best Use of Data Visualisation *NEW FOR 2020*

Back to full list

Sponsored by:

Judging criteria:

The judges will be focusing on the following areas when scoring your entry.
Write your entries accordingly.

  • Clarity of message: (15)
    • Clear needs assessment, objective and brief for the project
    • Identification of audience needs and approach to meeting these
  • Approach to translating data: (15)
    • Strength of scientific/medical explanation
    • Appropriateness of creative/imagery/content to target audience
  • Creativity and innovation: (10)
    • Novelty of creative/visualisation approach
    • Cleanliness of approach
  • Engagement and impact: (10)
    • Evidence that the approach enhanced understanding of the data among the defined target audience
    • Evidence of wider impact e.g. with lay audience (social sharing etc)

Remember: enonymise your entry.

Don't forget: provide a copy of any previous submission for this work.

This new award recognises the use of data visualisation in healthcare communications to explain complex data and/or analyses in a way that effectively conveys meaning and insights to healthcare professionals, patients or other key audiences.

Entries must:

  • Be medical data communication (i.e. created/commissioned by a medical function)
    • Not promotional, marketing or advertising
  • Be visualisations of data
    • Not concepts (e.g. not mode of action animations)
    • Not word-based images
    • Not simple infographics (e.g. non-analytical representations of data)

Examples might be (but are not restricted to):

  • Congress posters
  • Publication enhanced content (e.g. supplementary materials)
  • Education/training materials (e.g. slide decks, patient materials)
  • Standalone models (e.g. epidemiology, budget)
  • Websites

The submission should include the following elements:

  • Brief summary of the project, addressing the award criteria and describing:
    • What was the objective and brief – why was visualisation
      done? What problem was it intended to solve?
    • What was the creative process – how and why did the team come up with the chosen creative approach?
    • How was the visualisation launched/presented (e.g. was someone
      alongside a poster to explain the visualisation approach etc)
    • What value did the visualisation add (e.g. did it reveal
      insights that could not be seen from numbers in a table etc)?
  • Demonstration of the visualisation itself
    • If it is publicly/externally available then a
      link can be shared with the brief summary

    • If it is not publicly available then a video should
      be used to show elements that can be shared
  • Evidence that the visualisation was of value to the audiences targeted, in the following ways:
  • Reach: evidence that the visualisation was seen by its target audience
    • Metrics will vary by channel but may include e.g. number/rate of views etc

  • Engagement: evidence that users/viewers/readers actively interact with the data visualisation.
    • Metrics will vary by channel but may include e.g. downloads of the visualisation, shares, time spent viewing etc.

  • Comprehension: evidence that the visualisation improved understanding of the data being presented
    • Assessment of comprehension may be by simple survey or user testing

  • Where possible, it would be valuable also to demonstrate impact: evidence that the data visualisation achieved, or at the very least directly influenced, tangible behaviour change, e.g. in clinical practice, disease awareness, treatment adherence etc.
    • Metrics demonstrating impact will vary by channel but may include data collected proactively, reactively, or passively.

Work conducted during the two year period between January 2018 and December 2019

Entry Format

Executive Summary (max 200 words)
Must be supplied separately from the two-page A4 submission.
If your submission is nominated for an award, only extracts from executive summaries will be published, allowing you to ensure it contains no confidential information. No other part of your entry will be reproduced. Please note that the judges will not see the executive summary and it does not need to be anonymised.


(unless otherwise indicated in the category description).

1. Situation/Market Analysis

A description of the situation/environment before you undertook the work. For example:

  • What information, research, analysis etc that led you to identify the problem, issue or opportunity
  • What insights that helped you work towards a plan or solution
  • Provide as much benchmark data as possible* (if available) for the judges to identify what the metrics/trends were before the programme began. Changes from baseline metrics brought about by your programme or initiative should be clear to see
  • What challenge(s) had to be overcome.

2. Objectives

Provide clearly defined SMART objectives

The judges recommend no more than five.

  • Make sure you clearly identify key audiences and define benefits to them and to stakeholders and the organisation

3. Strategy

Describe your strategy

  • What was the plan/approach adopted to meet your objectives?
  • Who was involved in the delivery team (both internal and external)?
  • What was the rationale for any collaboration with external stakeholders?
  • Was there a part of the strategy that was truly innovative/groundbreaking?

4. Tactics

    How was the strategy implemented in line with yourobjectives?

  • What channels/tactics did you employ to implement the strategy? Highlight your rationale for selecting these channels.

5. Effectiveness: Outcomes vs Objectives

Demonstrate how outcomes were delivered/achieved against your stated objectives. Show clear evaluation of:

  • Outtakes (knowledge, attitudes, opinions, levels of confidence, number of people who heard about the campaign etc.)
  • Outputs (volume of coverage, number of leaflets, hits to websites etc.)
  • Outcomes (quantifiable changes in behaviour or action taken as a result of the campaign).
    What did success look like for the campaign? Show the real benefit that the work delivered for stakeholders, patients and the organisation.

*This is where you should refer to the benchmarks you identified earlier.

6. Stakeholder Testimonials and Client Verdicts

You must provide a minimum of one (maximum three) independent, third-party stakeholder testimonials. These will be scored by the judges in terms of their quality and relevance and can significantly influence your overall score.
You will also need to provide a minimum of one (maximum three) client testimonials.

  • Approved quotes may be submitted as a letter, fax or email supporting the overall effectiveness of the programme or activity, but the quotes themselves must be included in the two-page submission.
  • Include contact details for the stakeholder(s) (email address and telephone number) for verification purposes (does not need to be included in the two-page submission)
  • If the stakeholder(s) references are confidential, please highlight this on the entry form.

7. Lessons Learned

What lessons did you learn that would help with future work?

8. Supporting Materials (not included in submission length limit)

  • Only send the key information/documents that helps the judges to see how you researched, developed, implemented and measured the programme. The judges do not need every piece of material created as part of the campaign. Also, please include a visual representation of the project/work/campaign
  • ESSENTIAL: A summary sheet must be supplied with supporting materials, detailing each of the supporting materials and clearly referencing where evidence can be found to support claims made in the entry about outcomes, such as shifts in awareness, attitude and reported behaviour, eg info on sample size, method of data collection etc.
    Entries will not be accepted without this document.
  • Where possible, provide a copy of the original brief from the client
  • If you have submitted the same campaign/work previously, provide a copy of the previous submission(s).
  • Supporting Materials do not need to be submitted until Friday 27 March 2020.

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.