Excellence in National or Local Education Meetings/Stand-Alone Events

Sponsored by:

Judging criteria:

The judges will be focusing on the following areas when scoring your entry.
Write your entries accordingly.

• Identification of defined unmet educational needs relating to clearly specified customer/stakeholder groups(10)
• Clearly defined learning objectives and aligned educational content to address unmet needs (10)
• Appropriate medical validation of educational content and accompanying materials(10)
• Creativity or innovation in content, presentation or delivery to enhance understanding of content (10)
• Evidence that learning objectives have been met (10)
• Evidence that the relevant stakeholder groups intend to either initiate their own national/local education initiatives or improve/change their own practices as a result (10)
• Follow-up mechanisms to assess post-event impact retention/changes(10)
• Evidence that the meeting/event has either developed or enhanced the sponsor’s reputation or relationships with relevant customer/stakeholder groups(20)

Remember: anonymise your entry.

Don't forget: provide a copy of any previous submission for this work.

This award recognises domestic meetings series or standalone events that facilitate the integration of national clinical/professional expertise and experts in the field, who are known and respected by their peers for their dedication and integrity.

The meetings/event(s) should cater for national and local delegates and provide robust guidance which are consistent with national guidelines and applied in the local setting of each delegate.

Entries must show how the activity has resulted in a positive change in awareness/understanding amongst delegates that will ultimately lead to delegated-initiated local education campaigns or changes in their own teaching/clinical practices. The entry must demonstrate how the educational content has increased awareness and knowledge of effective diagnoses/treatment, optimised patient care pathways and ultimately has the potential to improve standards of care.

Judges will want you to put your meetings/event(s) into context, at the outset, to clarify the rationale behind your strategy and tactics. They need to know what your ambitions were and how the meetings/event(s) were used to drive them.

Entries may be submitted for virtual or in-person national or local meetings.
Entries should acknowledge/credit the role of meeting organisers.

Work conducted between July 2017 and December 2019 will be eligible. However,
where applicable, the next steps for the campaign should be included in the entry.

Entry Format

Executive Summary (max 200 words)
Must be supplied separately from the two-page A4 submission.
If your submission is nominated for an award, only extracts from executive summaries will be published, allowing you to ensure it contains no confidential information. No other part of your entry will be reproduced. Please note that the judges will not see the executive summary and it does not need to be anonymised.

THE REMAINDER OF YOUR ENTRY SHOULD NOT
EXCEED TWO A4 PAGES AND MUST BE ANONYMISED
(unless otherwise indicated in the category description).

1. Situation/Market Analysis

A description of the situation/environment before you undertook the work. For example:

• What information, research, analysis etc that led you to identify the problem, issue or opportunity
• What insights that helped you work towards a plan or solution
• Provide as much benchmark data as possible* (if available) for the judges to identify what the metrics/trends were before the programme began. Changes from baseline metrics brought about by your programme or initiative should be clear to see
• What challenge(s) had to be overcome.

2. Objectives

Provide clearly defined SMART objectives

The judges recommend no more than five.

• Make sure you clearly identify key audiences and define benefits to them and to stakeholders and the organisation

3. Strategy

Describe your strategy

• What was the plan/approach adopted to meet your objectives?
• Who was involved in the delivery team (both internal and external)?
• What was the rationale for any collaboration with external stakeholders?
• Was there a part of the strategy that was truly innovative/groundbreaking?

4. Tactics

How was the strategy implemented in line with yourobjectives?

• What channels/tactics did you employ to implement the strategy? Highlight your rationale for selecting these channels.

5. Effectiveness: Outcomes vs Objectives

Demonstrate how outcomes were delivered/achieved against your stated objectives. Show clear evaluation of:

• Outtakes (knowledge, attitudes, opinions, levels of confidence, number of people who heard about the campaign etc.)
• Outputs (volume of coverage, number of leaflets, hits to websites etc.)
• Outcomes (quantifiable changes in behaviour or action taken as a result of the campaign).
  What did success look like for the campaign? Show the real benefit that the work delivered for stakeholders, patients and the organisation.

*This is where you should refer to the benchmarks you identified earlier.

6. Stakeholder Testimonials and Client Verdicts

You must provide a minimum of one (maximum three) independent, third-party stakeholder testimonials. These will be scored by the judges in terms of their quality and relevance and can significantly influence your overall score.
You will also need to provide a minimum of one (maximum three) client testimonials.

• Approved quotes may be submitted as a letter, fax or email supporting the overall effectiveness of the programme or activity, but the quotes themselves must be included in the two-page submission.
• Include contact details for the stakeholder(s) (email address and telephone number) for verification purposes (does not need to be included in the two-page submission)
• If the stakeholder(s) references are confidential, please highlight this on the entry form.

7. Lessons Learned

What lessons did you learn that would help with future work?

8. Supporting Materials (not included in submission length limit)

• Only send the key information/documents that helps the judges to see how you researched, developed, implemented and measured the programme. The judges do not need every piece of material created as part of the campaign. Also, please include a visual representation of the project/work/campaign
• ESSENTIAL: A summary sheet must be supplied with supporting materials, detailing each of the supporting materials and clearly referencing where evidence can be found to support claims made in the entry about outcomes, such as shifts in awareness, attitude and reported behaviour, eg info on sample size, method of data collection etc.
  Entries will not be accepted without this document.
• Where possible, provide a copy of the original brief from the client
• If you have submitted the same campaign/work previously, provide a copy of the previous submission(s).
• Supporting Materials do not need to be submitted until Friday 27 March 2020.