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This category recognises excellence in programmes designed to increase public awareness of and sense of responsibility for maintaining or safeguarding public health and well-being. These will typically include communication programmes for the ‘greater good’.
Public health refers to all organised measures (whether public or private) to prevent disease, promote health and prolong life among the population as a whole. Its activities aim to provide conditions in which people can minimise the risk of illness, can be healthy and focuses on entire populations. These populations can be as small as a local neighbourhood, or as big as an entire country or region of the world, but not individual patients or specific groups of health consumers. Thus, public health is concerned with the total system and not only the eradication of a specific disease.
Entries should provide information/advice designed to bring about changes of perceptions and/or behaviour that will result in:
Please note that the judges will be looking for real evaluation focused on outcomes in the areas above as opposed to surrogate markers of programme success such as outputs, outtakes, OTS, coverage etc.
Entries are invited from any individual, team or service that has made an impact on public health. Judges will be looking for evidence of real patient outcomes, behavioural change and a sustained response.
It is essential that you specify which (if any) coverage was paid for and the budget allocated for the campaign or project by band.
Work conducted during the two year period between January 2019 and December 2020 will be eligible. If the submission has been entered previously, the current entry must provide benchmarks to clearly demonstrate how the programme was evaluated and how it has developed over time.
Remember: anonymise your entry.
Don’t forget:
- provide a copy of any previous submission for this work
- be open! Were there any other contributors to the programme?
Please give a simple title for your entry of no more than ten words
This will be used if entry is selected as a finalist and does not need to be anonymised.
Band A under £10,000
Band B £10,001-£25,000
Band C £25,001-£50,000
Band D £50,001-£100,000
Band E £100,001-£200,000
Band F over £200,001.
If your client has declined to allow this, you must state this within your submission.
Judges’ top tips
Judges’ top tips
The judges will:
Judges’ top tips
The judges will:
Judges’ top tips
Judges’ top tips
Please remember that the first round of scoring is based only on the content of the two-page entry form. No supporting material is viewed at this stage.
Please only send information that helps the judges to see how you researched, planned, implemented and measured the programme within each specific category, e.g.:
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
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