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Excellence in the Use of Data to Inform Campaign and/or Communication of Medical Insight Data

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Sponsored by:

Judging criteria:

The judges will be focusing on the following areas when scoring your entry.
Write your entries accordingly.

  • Evidence of stakeholder/customer insight and identification of the needs of the relevant group(10)
  • Clearly defined strategy and objectives to deliver behaviour-changing outcomes(10)
  • Breakthrough nature of content or tone(10)
  • Evidence of data strategy and analysis, and smart use of new data sources(10)
  • Independent third-party stakeholder feedback(10)
  • Effectiveness – provide where possible benchmark evidence for and measurement of successfully reaching clearly defined target audiences with the key insights identified(20)

Remember: anonymise your entry.

Don't forget: provide a copy of any previous submission for this work

(previously Excellence in Communication of Survey or Market Research Data)

This category is open to work undertaken with healthcare professionals (HCPs) and/or consumers.

The judges are looking for initiatives that created insight from data and then effectively communicated the results of qualitative or quantitative research, reports or surveys. Initiatives will have been undertaken among specific stakeholder groups and/or organisations, which must be clearly defined, with such aims as:

  • Identifying the educational needs of stakeholder groups and/or organisations
  • Understanding the unmet needs in a particular therapeutic category or disease
  • Uncovering the access issues that a particular medicine/
    treatment may face entering the marketplace
  • Interpreting the adherence to medicine/treatment challenge
    in a particular therapeutic category or disease
  • Clarifying misconceptions or facts about a particular
    therapeutic category, disease, or patient type
  • Identifying policy solutions to improve standards of
    commissioning and delivery of services for patients
  • Identifying, analysing and utilisating data in both planning and creation of communication campaigns or medical communication programmes.

Work conducted during the two year period between January 2018 and December 2019 will be eligible to allow for the demonstration of real change brought about over time. Where submissions have been entered previously a copy of the previous submission(s) should also be included within the supporting materials. The current entry must provide benchmarks to clearly demonstrate how the programme was evaluated and how it has developed over time.

Entry Format

Executive Summary (max 200 words)
Must be supplied separately from the two-page A4 submission.
If your submission is nominated for an award, only extracts from executive summaries will be published, allowing you to ensure it contains no confidential information. No other part of your entry will be reproduced. Please note that the judges will not see the executive summary and it does not need to be anonymised.


THE REMAINDER OF YOUR ENTRY SHOULD NOT
EXCEED TWO A4 PAGES AND MUST BE ANONYMISED

(unless otherwise indicated in the category description).

1. Situation/Market Analysis


A description of the situation/environment before you undertook the work. For example:

  • What information, research, analysis etc that led you to identify the problem, issue or opportunity
  • What insights that helped you work towards a plan or solution
  • Provide as much benchmark data as possible* (if available) for the judges to identify what the metrics/trends were before the programme began. Changes from baseline metrics brought about by your programme or initiative should be clear to see
  • What challenge(s) had to be overcome.

2. Objectives


Provide clearly defined SMART objectives


The judges recommend no more than five.

  • Make sure you clearly identify key audiences and define benefits to them and to stakeholders and the organisation

3. Strategy


Describe your strategy

  • What was the plan/approach adopted to meet your objectives?
  • Who was involved in the delivery team (both internal and external)?
  • What was the rationale for any collaboration with external stakeholders?
  • Was there a part of the strategy that was truly innovative/groundbreaking?

4. Tactics


    How was the strategy implemented in line with yourobjectives?

  • What channels/tactics did you employ to implement the strategy? Highlight your rationale for selecting these channels.

5. Effectiveness: Outcomes vs Objectives


Demonstrate how outcomes were delivered/achieved against your stated objectives. Show clear evaluation of:

  • Outtakes (knowledge, attitudes, opinions, levels of confidence, number of people who heard about the campaign etc.)
  • Outputs (volume of coverage, number of leaflets, hits to websites etc.)
  • Outcomes (quantifiable changes in behaviour or action taken as a result of the campaign).
    What did success look like for the campaign? Show the real benefit that the work delivered for stakeholders, patients and the organisation.


*This is where you should refer to the benchmarks you identified earlier.

6. Stakeholder Testimonials and Client Verdicts


You must provide a minimum of one (maximum three) independent, third-party stakeholder testimonials. These will be scored by the judges in terms of their quality and relevance and can significantly influence your overall score.
You will also need to provide a minimum of one (maximum three) client testimonials.

  • Approved quotes may be submitted as a letter, fax or email supporting the overall effectiveness of the programme or activity, but the quotes themselves must be included in the two-page submission.
  • Include contact details for the stakeholder(s) (email address and telephone number) for verification purposes (does not need to be included in the two-page submission)
  • If the stakeholder(s) references are confidential, please highlight this on the entry form.

7. Lessons Learned


What lessons did you learn that would help with future work?

8. Supporting Materials (not included in submission length limit)


  • Only send the key information/documents that helps the judges to see how you researched, developed, implemented and measured the programme. The judges do not need every piece of material created as part of the campaign. Also, please include a visual representation of the project/work/campaign
  • ESSENTIAL: A summary sheet must be supplied with supporting materials, detailing each of the supporting materials and clearly referencing where evidence can be found to support claims made in the entry about outcomes, such as shifts in awareness, attitude and reported behaviour, eg info on sample size, method of data collection etc.
    Entries will not be accepted without this document.
  • Where possible, provide a copy of the original brief from the client
  • If you have submitted the same campaign/work previously, provide a copy of the previous submission(s).
  • Supporting Materials do not need to be submitted until Friday 27 March 2020.

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

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Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.