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This award celebrates the power of creativity as a tool to communicate key messages to target audiences. The judges will be looking to understand how creative ideas and choice of execution link back to research and insights relevant to the target audience. They are keen to understand the core creative idea behind specific executions, and the rationale for choosing any particular route over another. What mindset changes were identified, and how did the creative seek to deliver that change? What rationale and validation did the creative go through to ensure success? How was the creative measured?
Entries can showcase words or images, digital, print or any other medium, along with an explanation of why you feel this particular execution delivered against a clearly defined need. Of course, the judges will also be looking for stunning imagery and cleverly worded copy, but we’re also keen to understand the brief and how your creative has answered it. So, to win this award you need to show:
Entries should demonstrate first-class strategic thinking and exceptional implementation (in line with the ABPI, EFPIA and PAGB Codes of Practice).
Work conducted during the 18-month period between July 2019 and December 2020 will be eligible. If the submission has been entered previously, the current entry must provide benchmarks to clearly demonstrate how the programme was evaluated and how it has developed over time.
Remember: Entries into this category
DO NOT need to be anonymised.
Don’t forget:
- provide a copy of any previous submission for this work
- be open! Were there any other contributors to the programme?
Please give a simple title for your entry of no more than ten words
This will be used if entry is selected as a finalist and does not need to be anonymised.
Band A under £10,000
Band B £10,001-£25,000
Band C £25,001-£50,000
Band D £50,001-£100,000
Band E £100,001-£200,000
Band F over £200,001.
If your client has declined to allow this, you must state this within your submission.
Judges’ top tips
Judges’ top tips
The judges will:
Judges’ top tips
The judges will:
Judges’ top tips
Judges’ top tips
Please remember that the first round of scoring is based only on the content of the two-page entry form. No supporting material is viewed at this stage.
Please only send information that helps the judges to see how you researched, planned, implemented and measured the programme within each specific category, e.g.:
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
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Tel: +44 (0)1372 414243