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Writing Excellence

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Judging criteria:

The judges will be focusing on the following areas when scoring your entry. Write your entries accordingly.

  • Content: Strength of the piece, fluency of scientific/medical explanation and balance (15)
  • Clarity: In terms of the writing and, if appropriate, design (15)
  • Engagement with the target audience:  In terms of language used and style.  How useful is it to the target audience and how accessible, what opportunity for audience engagement/interaction (10)
  • Accuracy:  Explaining the science; appropriateness of the project/work (10)

Remember: entries in this category do not have to be anonymised.

Don't forget: to supply all supporting materials electronically

Excellent writing is central to all campaigns – entrants may submit any single, stand-alone element of a campaign or wider campaign materials.

This award recognises excellence in different writing styles, demonstrated by (for example):

  • Members of an in-house pharmaceutical or consumer health company, in PR/medical education, professional relations, marketing department
  • Freelance writers
  • Consultancy staff.

We recognise that any writing project involves a whole team, which can often include external writers. Please credit all involved.

Entries for this category could include:

  • Press releases/press packs
  • Press backgrounders
  • Campaign materials (including Facebook, Twitter and Social media)
  • Patient education engagement materials
  • Correspondence/letters with newspapers or journals
  • Reports
  • Slide presentations
  • Thought pieces
  • Scripts
  • Email campaigns
  • Internal/corporate communications campaigns
  • Website writing (including agency’s/company’s corporate website)
  • App writing.

Please note that there should be only one piece of writing per entry. Objectives must relate to that piece of writing and NOT the overall project.

We’re looking for clear, brave, accurate writing which explains the science/medicine in an engaging manner and really hits the heart of the intended audience.

Entries can focus on patient/consumer health or be targeted towards healthcare professionals and/or payers.

Work conducted during the 18-month period between July 2016 and December 2017 will be eligible.

Entry Format

Entry format:
Note that the Writing Excellence category follows a different format from other categories as below:

Executive Summary (max 200 words)
Must be supplied separately from the 500-word document below.
If your submission is nominated for an award, only extracts from executive summaries will be published, allowing you to ensure it contains no confidential information. No other part of your entry will be reproduced.

Entries into this category should include a 500-word document, which:

  • Gives detail about the work, including budget
  • Who it was aimed at
  • What worked and what didn’t
  • Challenges faced and how they were overcome within the writing
  • Provide evidence of how it connects with the audience.

Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.