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Charity, Patient or Professional Association of the Year

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Judging criteria:

The judges will be focusing on the following areas when scoring your entry. Write your entries accordingly.

  • Clarity of objectives set for 2017 (10)
  • Evidence of success in implementing well-targeted support programmes or campaigns between January and December 2017, as well as sustained achievements to date (10)
  • Proven tangible benefits for the association and for patients (15)
  • Demonstration of innovative and cost effective use of both internal and external resources (15)
  • Transparency – for example corporate partnership working, innovation, patient/ beneficiary testimony (as evidence) (10)
  • Effectiveness – outcomes vs objectives set (15)

This category is open to any charity, patient or professional association, support group or voluntary/civil society organisation with an interest in the health and well-being of different groups of patients, based in the UK. Entries will be accepted either directly by the association or via a third party (eg, pharma companies or support agencies).

Entries should include numbers of staff employed in the PR/marketing function of the association, as the level of resource allocated to projects will be a consideration when selecting the winner. Where appropriate, include evidence that work carried out during 2017 built upon previous years’ campaigns.

It is free to enter this category.

The winner will receive a donation of £1,000.

Entry Format

1.Executive Summary (max 200 words)
This must be supplied separately from the two-page A4 document.
If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and your entry will remain confidential at all times.


2.Objectives for 2017

3.Issues faced by the organisation

4.Key activities

Outcomes vs objectives

Why you think the association deserves this award.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.