Communiqué Communications Consultancy of the Year

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Judging criteria:

The judges will be focusing on the following areas when scoring your entry. Write your entries accordingly.

Business strategy (40 points)

• Evidence of clear business strategy and of positioning of the agency within the marketplace
• Evidence that the consultancy has delivered  against its business strategy
• Evidence that the consultancy has operated in accordance with its vision and values

Operational (or internal) expertise and success (30 points)

• Financial performance
• People management and development strategy, including:
  • - Record in attracting and retaining staff
  • - Diversity
  • - Flexible working
• Results achieved with resources available

Client satisfaction and success (40 points)

• Evidence of successful communications programmes (or work undertaken) during 2019
• Quality of third-party client and stakeholder feedback
• Client and brand retention and satisfaction
• Evidence that the work has contributed to enhancing the reputation of the consultancy’s clients and/or the broader industry

Bringing your entry to life on judging day (40 points)

• Clarity & succinctness – clear, precise coverage of key points to back-up your submission without embellishment
• Support of your company substance/culture
• Ability to bring the passion and philosophy of the agency to life
• Team ethos during presentation.

The judges will be basing their first-round scores on the criteria above. Based on these scores, the shortlisted agencies will be invited to attend judging on 20 May 2021. Following presentations, the judges will discuss and score based on a review of the first-round scores, along with the final criteria above and these scores will be combined to produce the winner.

This category is open to any communications consultancy (traditional or virtual), agency or group working in the UK or European healthcare environment with more than 20 members of staff employed/ virtual working as account handlers within the healthcare team, who are focused in the field of healthcare communications.

Emphasis should be placed on the consultancy achievements within the period covered by this year’s awards.

You must have entered at least one Healthcare Communications Awards category. You should highlight your entries for the year in your submission and include them within your supporting materials.

Shortlisted entrants will be invited to attend a short presentation with an independent judging panel on Thursday 20 May 2021 via Zoom. Invitations to present to the judging panel will be sent no later than Friday 7 May so it is advisable for up to four members of the team to hold the date open until then. You may use slides or other materials in your presentation, which should last no longer than 10 minutes and enhance your entry. Following your presentation the judges will ask questions relating to your submission, business performance and the healthcare industry.

Suggestion from the judges: In order to best support your financial statements, bring along a member of your finance team.