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How to enter

Entries into the 2018 Communiqué Awards should be submitted via email to Amy Watson

Closing date for entries is 8 March 2018.
A seven-day extension will be permitted to 15 March 2018, for an additional charge.

If you do not receive an acknowledgement of receipt of your entry (via email) within 7 days of submission, please contact Amy Watson, awatson@pmlive.com

Entries CANNOT be withdrawn or amended/added to in any way after 23 March 2018, once the judging process has commenced.
Entry fees are non-refundable. Entries received without payment will not be processed.

Entry is charged at £279 + VAT (£334.80)* per entry.
Cheques should be made payable to PMGroup, see entry form for details of how to pay by credit card. One payment covering all entries is acceptable.

*A seven-day extension will be permitted to 15 March 2018 for the additional charge of £175 + VAT (£210) per entry.

Charity/association/healthcare provider:
Entries are free of charge.

One entry form (authorised by the appropriate representatives of the agency and client) must be completed for each entry submission.

Your written entry must comprise:

  • A 200-word executive summary. This must be supplied separately from the two-page A4 submission. This will not be seen by the judges so there is no need to anonymise the executive summary. The executive summary will be the only information made publicly available if your entry is a finalist. Please ensure it is signed off by the client (if appropriate).
  • The two-page A4 entry submission will be seen by the judges and must be anonymised (except where the
    category indicates), ie it must not contain any mention of 
    the company/organisation submitting the entry.
    It must be typed or typeset with minimum 10pt font size and have sufficient margin to accommodate a hole-punch. These documents (in Word or pdf format) must be emailed with your entry form.

You may illustrate your submission with thumbnail images where necessary, if they will be useful in helping the judges’ understanding of your work.

All entries should follow the category specific entry format and judging criteria. Entries exceeding two sides of A4 that do not follow the entry format will automatically be penalised by the judges.

Write your entry specifically for the category entered; any submission entered into more than one category, which has not been tailored to the relevant criteria but merely duplicated, will be disqualified and will still be charged.

Anonymise your two-page written submission for all Healthcare Communications Awards categories, except for:

  • Writing Excellence
  • Excellence in Social Media Strategy
  • Excellence in Engagement Through Digital Channels
  • Excellence in Communication Through Creative Execution
  • Excellence in Corporate Communications
  • Excellence in Corporate Social Responsibility

Do not include any entrant information or brand colours in your two-page submission that will easily identify your agency/company (client and brand/product details are permitted); FAILURE TO ANONYMISE, WHERE REQUIRED, WILL RESULT IN DISQUALIFICATION.

Entries should be accompanied by

  • A selection of relevant supporting materials and visuals to illustrate the work undertaken
  • ESSENTIAL: A summary sheet must be supplied with supporting materials,
    1. Itemising each piece of supporting material
    2. Clearly referencing where evidence has been supplied in support of all claims made in the entry about outcomes, such as shifts in
    awareness, attitude and reported behaviour, eg info on sample size, method of data collection etc. Entries will not be accepted without this document
  • Supporting materials do not need to be anonymised.

Other common requirements are that entries must:

  • Relate to the period indicated in the entry criteria for each category. Sales and other important data from Q1 2018 are admissible, providing it is clearly highlighted in your submission. No further information can be accepted after the closing date for entries
  • Include benchmarks to help judges evaluate the impact and outcomes of the work
  • Address the specific needs of the audience, provide value and build trust with the stakeholder group(s)
  • Include stakeholder references and client verdicts – but only those that confirm and support the value of the work undertaken with or for them (for example in improving patient care). These should NOT simply be a testimonial for the agency/consultancy
  • Entries for any campaign that has been entered previously into the Awards must include clear evidence of substantial development/improvement, together with chronology. If work has been entered previously, these submission(s) MUST be provided to allow judges to see what progress/developments can be demonstrated over time. These MUST be included within your supporting documents. Where these are not available you should highlight this in the covering email for the submission and give details of the year of entry, the category entered and the title of the entry and PMGroup will endeavour to find the entry within its archives
  • Deliver balanced, independent and compelling work that enables stakeholders to improve clinical practice, raise standards of patient and general healthcare, enhance patient safety, improve access to treatment, or overcome other current treatment barriers
  • Disclose full details of the use of any other agency, outside contractor and/or third party that may have been involved in the work
  • Disclose any ’paid for’ elements of the campaign.

Supporting materials – these do not need to be submitted until Thursday 29 March 2018:

  • Should be no larger than a single A4 box file (size guide only, it is not necessary to submit materials in box files)
  • ESSENTIAL: A summary sheet must be supplied with supporting materials, detailing each of the supporting materials and clearly referencing where evidence can be found to support claims made in the entry about outcomes, such as shifts in awareness, attitude and reported behaviour, eg info on sample size, method of data collection etc. Entries will not be accepted without this document.

Supporting materials must be accompanied by:

  • A copy of the entry form
  • A copy of the executive summary
  • A copy of the entry submission
  • A referenced summary sheet of all documents provided and details as to where the judges can find supporting evidence for all claims made in your submission about outcomes such as shifts in awareness, attitude and reported behaviour
  • Original client brief: where possible, provide a copy of the original brief from the client, or relating to the campaign
  • Photographs for categories that require them.
  • For the Media Relations category the judges require a full, hard copy pack - not a single data stick. More information is useful rather than less. Summaries do not provide sufficient detail.

Your images must comply with the following:

  • Colour jpeg files
  • For the Individual, Team, and Consultancy Awards, pictures must be of people and teams. We recommend a professional photographer for best results
  • Image resolution must be 300 dpi and the size no less than 200mm x 200mm, to allow for landscape, portrait or square images.

Should you reach the finalist stage, these images may be used in PMGroup publications, online and will be used on-screen during the awards night presentation

Multiple entries: Multiple entries into different categories MUST be written specifically for each separate category. Individual categories will be judged by different judging panels and supporting materials must be submitted separately for each category entered.

Please indicate on the entry form whether you require your supporting materials to be returned to you or destroyed by PMGroup after the awards presentation.

Supporting materials should be posted to:
Amy Watson
Communiqué Awards 2018
Mansard House
Church Road
Little Bookham
Surrey
KT23 3JG

Supporting materials must arrive no later than Thursday 29 March 2018.

IMPORTANT: It is important for entrants to realise that, at the first stage of judging, decisions will be based on the content of the two-page written submission only. Judges (other than for Writing Excellence or Excellence in Social Media Strategy or Excellence in Engagement Through Digital Channels categories) will have no access to executive summaries or supporting materials. These will be made available at group judging days.

“I am proud to have been involved with the Communiqué Awards since their inception 21 years ago, as entrant, winner, judge and even Chair. During that time, the ethos to identify, celebrate and showcase the very best work in our industry has created a focus on and celebration of professional excellence. And thanks to a continual evolution, the awards have kept in step through a period of unprecedented change. This combined with an ever more stringent, robust and transparent judging process means that the Communiqué Awards are more respected and more highly coveted than ever before.”
Sarah Matthew,
President, Global Healthcare Practice, Golin

Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.