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Excellence in Public Health Communications

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2020 Finalists

Not Every Disability is Visible

by Evoke KYNE for Crohn’s and Colitis UK and Janssen-Cilag Limited

Signage on accessible toilets across the UK shows a person in a wheelchair perpetuating the notion that the toilets are only for use by those with visible disabilities. Crohn’s & Colitis UK, Janssen and Evoke KYNE partnered to raise awareness of these invisible disabilities, to drive positive social change for people living with the conditions and encourage businesses to adopt accessible toilet signs to one stating ‘Not Every Disability is Visible.’

The campaign informed UK businesses and the public of the invisible signs/symptoms of Crohn’s or Colitis to challenge misperceptions of the conditions and to change the hearts and minds of CEOs at target companies so that they update their accessible toilet signs.

As a result of this multifaceted campaign and supporting outreach strategies, we achieved nearly 500 million impressions through traditional and organic social media channels, resulting in 53,000+ emails being sent to CEOs of target businesses. More than 17,000 outlets of brands including Nando’s, JD Wetherspoon and Frankie & Benny’s changed their accessible toilet signs.

Emma, Work Colleague of the Future

by Virgo Health for Fellowes

We have more health education than ever and yet we’re getting sicker. One of the biggest reasons for this? The office. Ergonomic workstation solutions company, Fellowes, wanted to raise mass media awareness of this burgeoning workplace health issue and help people put in place preventative measures to increase their office health. People know that desk jobs are bad for our health, but like smoking, knowing isn’t enough to change bad habits. To bring this public health warning for office workers to life and drive action, we needed a shock from the future that would make people sit up and think. Say hello to Emma. Our work colleague of the future. She’s a horrifying glimpse of our future poor health based on current office working practices. Within 24hours Emma became a worldwide cultural phenomenon, a meme and TV star, all driving unprecedented enquiries for Fellowes.

Executive summaries as submitted.

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