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The Publicis Health Award for Young Achiever in Healthcare Communications

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2020 Finalists

Rebecca Tait

90TEN

Rebecca delivered remarkable organic growth across all the accounts she led in 2019, demonstrating that her passion and drive to build connections and trust with clients, patients and colleagues translates into meaningful outcomes. Throughout her career, when Rebecca finds a cause she believes will make a difference, there’s no stopping her. She makes it happen.

Responding to the high levels of mental ill health experienced by colleagues across the PR industry, Rebecca wrote and implemented 90TEN’s mental health plan in 2019. The agency is already seeing the benefit of her holistic initiatives with a marked difference in the team’s openness to talk about and accept mental ill health and staff retention/sickness rates that compare very favourably with industry averages. Rebecca also took 90TEN’s corporate social responsibility (CSR) efforts in a new direction by organising the donation of colleagues’ time and resources to a local foodbank. 90TEN’s commitment to Rebecca’s mental health plan and the alignment of CSR efforts with the company’s life-changing mission has resulted in a broader programme and more resources for both initiatives in 2020.

Rebecca has been identified as one to watch – by clients, previous employers and colleagues alike. She stands out, and has always stood out, for her commitment to making the world a healthier and happier place.

Ben Dory

ENGINE MHP

Ben entered the health communications industry just three years ago, with an unconventional set of wider interests that includes the increasingly critical area environmental sustainability.

He used this time to evolve and grow MHP’s Life Sciences Sustainability offer, such that it is in an advanced position to leverage the strong interest industry is now showing in this area.

Ben has already worked on some of the most impactful and innovative health communications programmes around. Leading critical components of MSD’s campaign to include boys in the National Immunisation Programme for Human Papillomavirus, Ben tangibly contributed towards a health policy change that will now ensure 300,000 boys are protected from HPV-related cancers each year.

Ben takes a diligent, careful but creative approach to public affairs and policy – setting a benchmark of quality and rigour for others to follow. This is all underpinned by his strong principled belief that the best possible healthcare should be available to all who need it.

Anna Reilly

ENGINE MHP

Growing up around the NHS and studying politics at university, healthcare communications was a natural fit for me. I relish understanding why health systems work the way they do, and what can be done to fix them. Whether analysing large data sets on patient pathway gaps, developing new standards to improve patient outcomes, or communicating those ideas to experts and advocates – many would view my work as rooted in policy and public affairs. This view would be wrong. My career to date has been defined by a willingness to rapidly learn and adapt to the wide range of skills and disciplines which coexist within the healthcare communications sector. While policy is at the heart of my experience and knowledge, I consider myself a generalist able to recognise and apply a range of approaches to increasingly mixed and converging challenges. As a leader on the Junior Board of the ENGINE Group – MHP’s parent company – I am at the heart of a project to redefine one of the UK’s largest marketing services companies. In this role I have gained unique insight into operational decision-making – enabling me to grow as a leader both within MHP’s health team, in the counsel I give to my clients.

James Bannister

Liberum IME

The 2020 Young Achiever of the Year should be someone who has already demonstrably made their mark on their particular field of choice – and I am just that person. In a mere five years and nine months, I have delivered a magnitude of practice-changing medical education, helped establish a profitable division among a global MedComms company and been elected to the Board of Directors for a global non-profit organisation dedicated to best practice in the field. In doing so, my work has had a measurable impact on patient healthcare (eg outcomes measured via an RCT) and has directed practice change in the wider medical education industry.

My digitally focused skill set and analytical expertise has allowed me to identify entrepreneurial opportunities for education across various therapy areas. By pairing interactive outreach programmes with microlearning environments, such as social media and podcasts, my content has reached over 972,000 healthcare professionals. Funders, societies and KOLs alike have recognised my contributions as you will see within this application, and I’m just getting started. Through my passionate and tireless efforts to improve patient healthcare via independent education, I have made a clear mark on the healthcare communications industry, demonstrating why I deserve this award.

Tabitha Grindrod

Virgo Health

Now more than ever the healthcare industry needs good communicators that are trustworthy, future-facing and place patients’ needs at the heart of what we do. Every day, Tabitha is driven by a passion for this purpose and for the people around her. She is an exceptional team member, client counsel and communications professional who makes a difference to the patients involved in campaigns or the people she works with every day.

As an account leader, Tabitha builds trusted relationships that enable her to help clients look ahead and rise to the growing expectations of the outside world. Yet it’s not just her clients that benefit from her expertise, Tabitha is highly business-focused and is responsible for significant agency growth. She also helped Virgo evolve our insights capabilities by building bridges with Golin’s data and analytics team.

Tabitha is an unparalleled communications professional, who’s found unique opportunities to make a genuine difference to the lives of people with cancer and helped her client pivot to become a people-focused organisation. Her work with the Roy Castle Lung Cancer Foundation was both creative and meticulously executed, delivering a standout year.

Alongside all this, Tabitha is a much-loved member of the team who embodies Virgo’s ‘Being Human’ culture, whether that’s going the extra mile for fellow team members or organising brilliant socials (Bubbles and Brushes was a big hit!). Plus, through her role as a Virgo Cultural Ambassador she champions the voice of our employees and helps Virgo become an even better place to work.

Isabel Gibson

W2O

Isabel is an ordinary young person who wants to show that she can achieve extraordinary things.

The start to her career has been exceptional. She co-founded a med-ed agency, ISO.health, with two partners, and worked over four years to build a >£6m company with 40 staff, before combining forces with W2O, the largest US healthcare communications agency.

During this time, she has been responsible for >40% of the company’s revenue, and for building its medical affairs offering: creating new products and programmes to support exceptional medical education, focusing particularly on the time between Phase III trial read-out and launch in oncology.

Several pharma companies have classed her work ‘gold standard’, which has led to them winning prizes, and has fundamentally resulted in improved awareness of, access to and support of patients with cancer. She has worked on multiple blockbuster drugs, designing and implementing industry-leading programmes that have changed patients’ lives worldwide.

Executive summaries as submitted.

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Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

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