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The LionsDen Award for Writing Excellence – Healthcare Professionals

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Winner

‘Finding the Right Molecule’ – the discovery of dabigatran etexilate

by OgilvyHealthPR for Boehringer Ingelheim


Summary of work

Winner: ‘Finding the Right Molecule’ – the discovery of dabigatran etexilate

The development of dabigatran etexilate was a milestone in medical history, an innovation that could fundamentally change stroke prevention. Over twenty years of extensive scientific research had come to fruition – it was time for physicians to understand the molecule’s potential and to recognise Boehringer Ingelheim as a leader in drug development. 

R&D is often considered a complex and highly controlled world, filled with confidentiality and technical jargon. Boehringer Ingelheim wanted to change this perception, throw open their doors and tell their fascinating story in an accessible way to inspire physicians to engage with R&D and expose the innovative processes that lead to drug discovery. With the support of renowned medical writer Dr. Susan Mayor, ‘Finding the right molecule’ was created. Combining captivating imagery with inspirational personal testimonies, the book epitomised the excitement of the physician community and demonstrated the tireless determination and commitment of the Boehringer Ingelheim Drug Development Team.

Judges comments

An extremely well-written piece of work, following a rigorous interviewing process, by an author that managed a fine balance between delivering company messages and retaining some editorial freedom. The content was relevant to its intended readership and beyond – which is always a good thing. Its accessible writing style was very easy to engage with and the work had a clear strategy for reaching the target audience.



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Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

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