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The LionsDen Award for Writing Excellence – Patients

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It's your health and it should be your say

by MHP Health Mandate for Informed Choice about Cancer Screening

Summary of work

Breast cancer screening has been the subject of growing controversy, with experts arguing over the benefits and harms it can bring. The controversy made it increasingly challenging to provide information to the public so that they can make an informed choice. The Informed Choice about Cancer Screening team was commissioned to lead the development of a new approach to providing information about cancer screening programmes in England. The quality of the writing in this programme was fundamental to the ultimate success of this approach. A variety of forms of writing were used to engage patients and the public in the review – using networks to amplify the message and extend reach. From mumsnet to charity networks, no territory was left uncovered in the effort to engage, inform and gather opinion from key audiences, gathering opinion. The result was that over 1,100 people and organisations contributed to a review into a highly technical issue and a new consensus was forged about how to deliver balanced information on screening. Engagement with the media through press releases and letters shifted focus to the need for high quality information on harms and benefits.

Judges comments

At last, a real attempt to find out what patients think! This was an innovative approach to improving the quality of screening information by engaging with the people who will read it and its multi-channel approach is to be encouraged.


Rheumatology Care Patient Workbook - by Atlantis Healthcare for AbbVie


It's your health and it should be your say - by MHP Health Mandate for Informed Choice about Cancer Screening

Bringing quality to life - by MHP Health Mandate for Priory Group

Creating targeted behavioural messages using patient segmentation: An innovative approach to communicating with patients with chronic disease - by Quintiles Medical Communications

Winners in Pictures

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Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

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Debbie Tuesley
Tel: +44 (0)1372 414243