by Ruder Finn for Novartis Vaccines and Diagnostics Limited
by MHP Health Mandate for Bayer & the Advisory Group on Contraception
by MHP Health Mandate for Cancer Campaigning Group
by Atlantis Healthcare for AstraZeneca
by Publicis Life Brands Resolute for Janssen & EUROPSO
by MHP Health Mandate for Cancer Campaigning Group
There is no clinical area more fiercely contested than cancer, with many charities, pharmaceutical companies and others all competing for share of the voice. It is therefore refreshing to see more than 50 charities with an interest in improving cancer outcomes come together to work collaboratively, with the support of industry. Building on the varied expertise of its members, this partnership has secured debate on the commissioning of cancer services and a greater focus on the patient voice in access to treatments; issues that were important to all members but the primary focus of none.
This is a fantastic joint working initiative. So many pharma companies and charities came together, putting aside their individual agendas and truly working together to achieve a louder collective voice with a common purpose - better cancer care for patients in the UK. It was a good model that would benefit other therapy areas and has longevity and a true sense of collaboration, ticking all the boxes.
Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st September 2021 |
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