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Excellence in Professional Education Programmes

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Hepatology 360: Collaboration and Learning in Hepatology

by Litmus MME for Abbott

Summary of work

In September 2011, an International Steering Committee reviewed the current provision of medical education within the global hepatology community and identified educational need within emerging markets. In response, Hepatology 360, an international, expert-led initiative was created to foster excellence in clinical practice and research for healthcare professionals treating liver disease. In 2012, more than 2000 healthcare professionals from emerging markets participated in central and regional educational events and engaged in additional resources, including a web platform and awards programme. The effect of the educational programmes on changing practice among participants as well as exceptional feedback from the broader Hepatology 360 community have demonstrated the initiative’s tangible benefit to real-world patient care.

Judges comments

An impressive and truly 360 degree programme, showing clear determination to make a difference in practice and create the framework for change to take place - it ticked all the boxes. We thought it was thorough and comprehensive in approach, tackling an important issue and then, even more importantly, demonstrating clear behavioural changes.


Excellence in Ophthalmology - by Watermeadow Medical for Novartis Pharmaceuticals UK Limited


Hepatology 360: Collaboration and Learning in Hepatology - by Litmus MME for Abbott

EUSOBI Breast MRI Training Programme - by Ogilvy Healthworld Medical Education for EUSOBI and Bayer

Best Practice Guidelines for Managing Colic - by Pegasus for Crosscare

PLaN for MS Service Improvement - MS Specialists Training - by Red Door Communications for Biogen Idec

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.