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Excellence in the Communication of Survey or Market Research Data

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Highly Commended

Putting alcohol on the local authority map

by Munro & Forster for Lundbeck


Summary of work

Alcohol misuse is a significant public health challenge; it affects thousands of individuals, families and communities across the country and costs the NHS an estimated £3.17bn each year. The abiding images of ‘Booze Britain’ have however distracted Government and stakeholders from the imperative to treat alcohol misuse as a health problem. The Health and Social Care Act made provision for local authorities to take on responsibility for commissioning alcohol services. Key to the development of local services are Joint Strategic Needs Assessments and Health and Wellbeing Strategies undertaken by local authorities. This campaign aimed to highlight the health needs of alcohol misuse at a local and national health policy level.

Judges comments

A hugely creative, well-executed and compelling campaign in a subject area that is hard to address as coverage is often sensationalist. It made a demonstrable difference to policy in practice and delivered impressive outcomes against objectives that were both measurable and stretching. The alcohol check had a profound impact.


Winner

Crohn's and Colitis UK: Living with IBD at Work and Play - by Healthcare Solutions PR for Crohn's and Colitis UK


Highly commended

Putting alcohol on the local authority map - by Munro & Forster for Lundbeck


Finalists

European Depression Day 2012 - Pan-EU survey yields big media results - by OgilvyHealthPR for European Depression Association

Psoriasis: Act. Stop Ignoring. - by Publicis Life Brands Resolute for Janssen UK

Medicine Gets Personal - by Reynolds-MacKenzie for Merck Serono


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.