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The Ogilvy Healthworld Award for Excellence in Corporate Communications

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Winner

Team Novo Nordisk Launch

by Pegasus for Novo Nordisk


Summary of work

Winner: Team Novo Nordisk Launch

In December 2012 Novo Nordisk, the global leader in diabetes, announced a unique partnership to form Team Novo Nordisk, a sports team of people with diabetes, spearheaded by the world’s first all-diabetes professional cycling team. Team Novo Nordisk formed part of the Changing Diabetes® programme, the Novo Nordisk global corporate commitment to improve conditions for people living with diabetes today and those at risk of developing diabetes tomorrow.

The agency was tasked with creating a comprehensive programme to announce the partnership to internal and external stakeholders. An insight-driven, strategic campaign delivered high-impact results with an innovative and engaging internal launch and extensive global external communication outreach, and exceeded objectives and targets.

Judges comments

An excellent campaign with a highly appropriate strategy and clear objectives. This was a strong execution of a fun concept that linked Novo Nordisk to diabetes and then diabetes to sport and cycling, engaging and inspiring patients with diabetes via a number of different media channels. This project made us proud of what can be achieved through great comms - it’s the sort of initiative that all of the judges agreed they would want to be a part of.


Finalists

SHARE+ - by Aurora for Roche Products

Stepping up the innovation debate - by MHP Health Mandate for Sanofi

We Take Cancer Personally - by Roche Products

The Infant & Toddler Forum Programme - by Say Communications for Danone Baby Nutrition


Winners in Pictures

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Contact information:

For sponsorship opportunities:
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Tel: +44 (0)1372 414200

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Tel: +44 (0)1372 414243