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The Ogilvy Healthworld Award for Excellence in Corporate Communications

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Finalist

Stepping up the innovation debate

by MHP Health Mandate for Sanofi


Summary of work

The Government’s flagship initiative to support innovation in healthcare, Innovation, Health and Wealth (IHW), had the potential to provide clear benefits to the healthcare industry as well as to the NHS and patients. Ensuring its implementation was critical to both Sanofi and MHP. This presented the opportunity to work in partnership to further our separate, but complementary corporate communication objectives. Delays in action across the NHS were causing concern – and so we set out to reinvigorate the programme without undermining progress and goodwill. Step change? An analysis of early implementation of Innovation, health and wealth in the NHS provided the evidence of delays – and acted as a catalyst to revive the programme. The report was welcomed by the healthcare industry as making a vital contribution to the debate around IHW and the Government acknowledged the need to ‘raise awareness of the potential of IHW with all leaders in the new NHS system’. Government announcements intended to drive forward local implementation of IHW and show further progress followed.

Judges comments

This was a solid, intelligent and bold leadership strategy that raised standards, keeping people on their toes and delivering a call to action. It was a really interesting partner approach, with great joint objectives and excellent alignment of stakeholders.


Winner

Team Novo Nordisk Launch - by Pegasus for Novo Nordisk


Finalists

SHARE+ - by Aurora for Roche Products

Stepping up the innovation debate - by MHP Health Mandate for Sanofi

We Take Cancer Personally - by Roche Products

The Infant & Toddler Forum Programme - by Say Communications for Danone Baby Nutrition


Winners in Pictures

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.