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The Ogilvy Healthworld Award for Excellence in Corporate Communications

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Finalist

The Infant & Toddler Forum Programme

by Say Communications for Danone Baby Nutrition


Summary of work

The Infant & Toddler Forum (ITF) is a community social responsibility programme supported by an educational grant from Danone Baby Nutrition (DBN). DBN's long-term nutrition philosophy is reflected in its global mission: ‘To stand by mums to nurture new life’. The ITF is one of the pillars of DBN’s programme to support this mission. The core purpose of DBN's UK business is to inspire healthier food choices and to support parents and healthcare professionals (HCPs) in all aspects of infant and toddler feeding and nutrition. Grounded in the company’s values is a belief that good nutrition in the early years is key to long-term health and only by putting local communities first can improved health be achieved. DBN supports the ITF, an independent expert group to help address the lack of consistent guidance and practical support for both the wide range of professionals involved in the early years and families at this critical stage in children’s lives.

Judges comments

This web project had excellent objectives, strategy and results testing. A strong contender, we were impressed by its excellent outcomes and really strong external comments. Such impressive stakeholder endorsement makes this feel very much like a best practice campaign.


Winner

Team Novo Nordisk Launch - by Pegasus for Novo Nordisk


Finalists

SHARE+ - by Aurora for Roche Products

Stepping up the innovation debate - by MHP Health Mandate for Sanofi

We Take Cancer Personally - by Roche Products

The Infant & Toddler Forum Programme - by Say Communications for Danone Baby Nutrition


Winners in Pictures

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.