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The Say Communications Award for Excellence in Product Communications

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Finalist

RoActemra - The Children's Champion in sJIA

by Reynolds-MacKenzie for Roche Products Ltd and Chugai Pharma Ltd


Summary of work

Affecting up to 3,000 children across the UK, systemic juvenile idiopathic arthritis (sJIA) is a condition for which there is limited or no awareness among the general public. With the European Commission approval of RoActemra, the first ever treatment to be approved specifically for the condition, this campaign sought to increase the awareness and emphasise the realities of living with the disease, among children, parents and even the medical community, raising the profile of sJIA and the new treatment available.

A creative consumer media campaign and excellent execution of the regulatory announcements secured media coverage exceeding an audience reach of 83 million, ensuring significantly greater awareness of sJIA and its management.

Judges comments

With systemic juvenile idiopathic arthritis (sJIA) affecting just 3,000 children in the UK, driving engagement in such a difficult disease category was a real challenge. This team was clever in the way they leveraged insights about the disease’s impact, came up with a lovely creative element and then made strong choices of media partners. Overall this was a real feat of logistical preparation and co-ordination that delivered great results.


Winner

iBGStar: Launching the blood glucose meter for the iGeneration - by Red Health for Sanofi Diabetes (UK)


Highly commended

EASD Media Briefing - by Biosector2 for Novo Nordisk


Finalists

RoActemra - The Children's Champion in sJIA - by Reynolds-MacKenzie for Roche Products Ltd and Chugai Pharma Ltd


Winners in Pictures

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.