Please login to the form below

Not currently logged in

Excellence in Digital Communications and Customer Engagement

Sponsored by

Back to results


Duac Spot Challenge

by The Hive Group for GlaxoSmithKline

Summary of work

Spots. Are they really such a big deal? They come and go, and treating them is pretty simple. Who needs guidelines, right?

Wrong. But convincing dermatologists that they might not be treating according to European standards is tricky. For Duac, we harnessed their competitive spirit by challenging them to treat virtual acne patients according to European Guidelines, and correcting their mistakes.

As a result, over 500 dermatologists requested a copy of the guidelines from Steifel, having tried the challenge and discovered they do need them after all!

Judges comments

This was the best use of metrics across any of the visual campaigns we saw and it was brought together with beautiful execution and an innovative twist on case studies. They made excellent use of the media game to engage and challenge the mind-set of dermatologists and the outcomes were fantastic.


Meningitis: Keep Watching - an innovative and integrated digital health programme - by Ruder Finn for Novartis Vaccines and Diagnostics Limited

Highly commended

It's closer than you think: World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


Innovative solutions address unmet needs for people living with ADHD - by Aurora for Janssen

Schizophrenia Patient Campaign - by HAVAS LYNX for Janssen

MyAsthma - by emotive for GSK

Duac Spot Challenge - by The Hive Group for GlaxoSmithKline

Winners in Pictures

Photo Gallery

Back to results

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.