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Finalist

Duac Spot Challenge

by The Hive Group for GlaxoSmithKline

Summary of work

Spots. Are they really such a big deal? They come and go, and treating them is pretty simple. Who needs guidelines, right?

Wrong. But convincing dermatologists that they might not be treating according to European standards is tricky. For Duac, we harnessed their competitive spirit by challenging them to treat virtual acne patients according to European Guidelines, and correcting their mistakes.

As a result, over 500 dermatologists requested a copy of the guidelines from Steifel, having tried the challenge and discovered they do need them after all!

Judges comments

This was the best use of metrics across any of the visual campaigns we saw and it was brought together with beautiful execution and an innovative twist on case studies. They made excellent use of the media game to engage and challenge the mind-set of dermatologists and the outcomes were fantastic.

Winner

Meningitis: Keep Watching - an innovative and integrated digital health programme - by Ruder Finn for Novartis Vaccines and Diagnostics Limited

Highly commended

It's closer than you think: World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance

Finalists

Innovative solutions address unmet needs for people living with ADHD - by Aurora for Janssen

Schizophrenia Patient Campaign - by HAVAS LYNX for Janssen

MyAsthma - by emotive for GSK

Duac Spot Challenge - by The Hive Group for GlaxoSmithKline

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Behind the Judging: Communiqué Awards

 Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.