by Ruder Finn for Novartis Vaccines and Diagnostics Limited
by Red Door Communications for World Hepatitis Alliance
by Aurora for Janssen
by HAVAS LYNX for Janssen
by emotive for GSK
by The Hive Group for GlaxoSmithKline
by The Hive Group for GlaxoSmithKline
Spots. Are they really such a big deal? They come and go, and treating them is pretty simple. Who needs guidelines, right?
Wrong. But convincing dermatologists that they might not be treating according to European standards is tricky. For Duac, we harnessed their competitive spirit by challenging them to treat virtual acne patients according to European Guidelines, and correcting their mistakes.
As a result, over 500 dermatologists requested a copy of the guidelines from Steifel, having tried the challenge and discovered they do need them after all!
This was the best use of metrics across any of the visual campaigns we saw and it was brought together with beautiful execution and an innovative twist on case studies. They made excellent use of the media game to engage and challenge the mind-set of dermatologists and the outcomes were fantastic.
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243