Please login to the form below

Not currently logged in

Excellence in Digital Communications and Customer Engagement

Sponsored by

Back to results


Innovative solutions address unmet needs for people living with ADHD

by Aurora for Janssen

Summary of work

Attention deficit hyperactivity disorder (ADHD) is the most common behavioural disorder in the UK. Client and agency clearly defined two significant unmet needs for people living with ADHD: parents needed help to get the most out of consultations with their child’s doctor and older children and young adults needed help with organisation and prioritisation of daily tasks. ‘How’s today been?’ and ‘Sorted: The daily organiser’ are two apps that directly address the needs of these specific audiences. The agency worked with experts in both ADHD and motivational design to strike the right balance between the functional and motivational aspects of the apps, given the limited attention span of people with the condition. Both apps used creativity and innovation to great effect and both exceeded their usage targets. Clinicians and people living with ADHD continue to recognise these tools as making a unique and important contribution to the care of people with this condition.

Judges comments

Here we saw evidence of really good understanding of a specific patient population and very clever thinking. It’s obvious that they really worked hard to understand the ADHD brain and the problems of people using the app to make it as easy as possible to use.


Meningitis: Keep Watching - an innovative and integrated digital health programme - by Ruder Finn for Novartis Vaccines and Diagnostics Limited

Highly commended

It's closer than you think: World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


Innovative solutions address unmet needs for people living with ADHD - by Aurora for Janssen

Schizophrenia Patient Campaign - by HAVAS LYNX for Janssen

MyAsthma - by emotive for GSK

Duac Spot Challenge - by The Hive Group for GlaxoSmithKline

Winners in Pictures

Photo Gallery

Back to results

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.