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Finalist

Schizophrenia Patient Campaign

by HAVAS LYNX for Janssen


Summary of work

Schizophrenia affects one person in every hundred. The condition can be frightening and debilitating with symptoms preventing the patient from acknowledging or understanding their condition. Our challenge was to educate, inform and empower patients across the world to enable them to understand the benefits of continuous medication and communicate their needs to their healthcare team, ultimately resulting in better outcomes for everyone. The campaign has reached almost half a million patients worldwide in 23 languages, with 20 per cent of them meeting a tangible campaign objective.

Judges comments

This was a good, integrated and well designed multi-channel programme with superb metrics that filled a real need. The dashboard for measurement really stood out. They had some great ideas and executed them well.


Winner

Meningitis: Keep Watching - an innovative and integrated digital health programme - by Ruder Finn for Novartis Vaccines and Diagnostics Limited


Highly commended

It's closer than you think: World Hepatitis Day - by Red Door Communications for World Hepatitis Alliance


Finalists

Innovative solutions address unmet needs for people living with ADHD - by Aurora for Janssen

Schizophrenia Patient Campaign - by HAVAS LYNX for Janssen

MyAsthma - by emotive for GSK

Duac Spot Challenge - by The Hive Group for GlaxoSmithKline


Winners in Pictures

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.