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Highly Commended

The "HeadSmart: be brain tumour aware" campaign

by The Brain Tumour Charity


Summary of work

The HeadSmart – Be Brain Tumour Aware campaign aims to reduce the delays in diagnosis experienced by children and young people before they are diagnosed with a brain tumour in the UK.

To our knowledge, no-one has previously attempted to use an awareness campaign to tackle this disease-specific diagnostic delay in children. The project employs multiple methods to raise awareness and support clinical decision-making. It targets the public, specifically parents, carers and young people, to work in partnership with healthcare professionals to reach a diagnosis of a rare but extremely serious disease. Brain tumours are the most common cause of cancer-related deaths in children (one child every three days) and are associated with acquired disability, such as blindness, deafness, mobility problems and learning difficulties, in 2/3 of survivors. These outcomes are directly related to the time it takes to diagnose a tumour from symptom onset.

HeadSmart has been extremely successful: parent and healthcare professional awareness of brain tumours has increased markedly, and the time it takes to diagnose a child with a brain tumour has almost halved.

Judges comments

In a very difficult area, this team deployed a public health programme to help drive reductions in the time taken to diagnosis - a critical aspect in improving outcomes. Wide stakeholder support was fostered, and success was well-measured against some clearly defined objectives. All in all, it was a robust and clearly thought-out campaign which achieved some truly meaningful patient-centered results.


Winner

R UV Ugly? - by Cancer Research UK with support from Unity


Highly commended

Dean Street at Home - by 90TEN Healthcare for 56 Dean Street


Highly commended

The "HeadSmart: be brain tumour aware" campaign - by The Brain Tumour Charity


Finalists

Team Give Blood - by The Red Consultancy for NHS Blood and Transplant


Winners in Pictures

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.