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Highly Commended

The "HeadSmart: be brain tumour aware" campaign

by The Brain Tumour Charity

Summary of work

The HeadSmart – Be Brain Tumour Aware campaign aims to reduce the delays in diagnosis experienced by children and young people before they are diagnosed with a brain tumour in the UK.

To our knowledge, no-one has previously attempted to use an awareness campaign to tackle this disease-specific diagnostic delay in children. The project employs multiple methods to raise awareness and support clinical decision-making. It targets the public, specifically parents, carers and young people, to work in partnership with healthcare professionals to reach a diagnosis of a rare but extremely serious disease. Brain tumours are the most common cause of cancer-related deaths in children (one child every three days) and are associated with acquired disability, such as blindness, deafness, mobility problems and learning difficulties, in 2/3 of survivors. These outcomes are directly related to the time it takes to diagnose a tumour from symptom onset.

HeadSmart has been extremely successful: parent and healthcare professional awareness of brain tumours has increased markedly, and the time it takes to diagnose a child with a brain tumour has almost halved.

Judges comments

In a very difficult area, this team deployed a public health programme to help drive reductions in the time taken to diagnosis - a critical aspect in improving outcomes. Wide stakeholder support was fostered, and success was well-measured against some clearly defined objectives. All in all, it was a robust and clearly thought-out campaign which achieved some truly meaningful patient-centered results.


R UV Ugly? - by Cancer Research UK with support from Unity

Highly commended

Dean Street at Home - by 90TEN Healthcare for 56 Dean Street

Highly commended

The "HeadSmart: be brain tumour aware" campaign - by The Brain Tumour Charity


Team Give Blood - by The Red Consultancy for NHS Blood and Transplant

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Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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