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The Pegasus Award for In House Team of the Year

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Highly Commended

‘Building the aeroplane while flying it’

GlaxoSmithKline Consumer Healthcare


Summary of work

In GlaxoSmithKline Consumer Healthcare we have a very big ambition – to become the world’s first and best fast-moving consumer healthcare (FMCH) company, driven by science and values. Being an FMCH company means combining the best of GSK our parent company’s scientific knowledge with the speed and marketing excellence of the Fast Moving Consumer Goods world into one famous FMCH giant. Our ambition is underpinned by our Winning Formula, our strategy. This ensures that each and every one of us in GSK Consumer Healthcare is focusing on what we have to do to beat the competition and win. 2012 was a ‘new’ year for us. We had a new strategy, and a new structure. We had new leadership including a new president. We had a new identity, a new story. And a new global internal engagement team charged with bringing our Winning Formula to life for our people, more than 15,000 strong in 100 markets around the world. Through strategic and targeted communications and engagement, our focus on ‘doing a few big things brilliantly’ and being world-class, we inspired and aligned our people around our Winning Formula and began to truly embed it across our business.

Judges comments

The team has a huge amount of enthusiasm, they work so well together, and we just loved the way they are using a physical environment to generate actual cultural change. They got hold of the challenges and really shook them up. When looking for a team who are all about delivering outcomes with excellence it’s this team, because that’s exactly what they’ve done.


Winner


Highly commended

‘Building the aeroplane while flying it’ - GlaxoSmithKline Consumer Healthcare


Highly commended


Finalists

Launch of AbbVie in the UK - AbbVie

Oncology Team - Boehringer Ingelheim


Winners in Pictures

Photo Gallery

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.