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The Pegasus Award for In House Team of the Year

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Highly Commended

Making a difference

MSD UK


Summary of work

After two years of restructuring and harmonisation, people at MSD UK were proud of what they did, but corporate identity and culture had suffered. There was an increasing sense that it was time to focus on the future. Employee research showed that our people felt proud that they ‘made a difference’ and it was also a key theme emerging from our Global Corporate Responsibility strategy. The external affairs team put ’making a difference’ at the heart of all communications activities, finding innovative ways to influence health policy to increase access to medicines, engage patients in their own health, partner with and mobilise stakeholders, and motivate employees to talk about the difference we make.

Judges comments

This was an astonishing and very powerful team working on a great project. The alignment was very interesting. It was obvious that everything had been driven by a single, unifying vision and their commitment to make a difference felt very genuine, as if part of their standard lexicon. They developed an impressive and really focused campaign.


Winner


Highly commended

‘Building the aeroplane while flying it’ - GlaxoSmithKline Consumer Healthcare


Highly commended


Finalists

Launch of AbbVie in the UK - AbbVie

Oncology Team - Boehringer Ingelheim


Winners in Pictures

Photo Gallery

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.