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The Pegasus Award for In House Team of the Year

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Finalist

Oncology Team

Boehringer Ingelheim


Summary of work

Throughout 2012 the Boehringer Ingelheim oncology team focused on building upon their existing foundation to continue the growth of their global brand; remaining dedicated to ensuring engagement with HCPs sustained momentum, and resources for HCPs continued to be made available. With the aim of reaching global markets at a local level the oncology team ensured that: new digital assets were developed, tools and apps launched, social channels created, and a multi-channel global digital strategy was implemented. This incorporated search engine marketing, benchmarking, display advertising, social media and patient advocacy groups. Numerous teams within the company’s global infrastructure became involved in the dissemination of content through these various assets, including the corporate oncology brand team, medical and legal departments, corporate communication, product teams, external agencies, and regional brand teams. Offline key events and media outreach were combined seamlessly with online activity, enabling the further reach and engagement with oncologists across the globe.

Judges comments

This team is swimming against the tide, challenging the cultural norm and working to affect genuine change. They work to a common vision, whether providing support for a business unit or engaging with stakeholders and employees. They showed real tenacity, drive and determination to make a difference. Definitely a team to watch.


Winner


Highly commended

‘Building the aeroplane while flying it’ - GlaxoSmithKline Consumer Healthcare


Highly commended


Finalists

Launch of AbbVie in the UK - AbbVie

Oncology Team - Boehringer Ingelheim


Winners in Pictures

Photo Gallery

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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.