Finalist
Gemma Taylor
Summary of work
Since joining Just:: Gemma has demonstrated drive, passion and an overwhelming commitment to making a difference.
In 2012, Gemma not only led three high-profile campaigns, which exceeded client expectations, but also designed a reinvigorated pro bono offer for the agency. This has already delivered significant value, both in up-skilling our not-for-profit partners, and also for Just::’s reputation as an agency that is known for having an innovative approach to campaigning. Across the whole communications mix, Gemma has made a demonstrable difference to both her clients and the agency. In the words of her Sanofi client, “Gemma is a real talent, and that should be appropriately recognised.”
Judges’ comments
Gemma has strong and varied experience and is clearly thoughtful, deliberate and very passionate about what she does. She demonstrated a good breadth of activity and history. She recognised where the gaps were and had the strength of character to push solutions through.
