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Finalist

Keeping alcohol misuse on the local health agenda

by Munro & Forster for Lundbeck


Summary of work

Alcohol misuse represents a significant public health challenge; it affects thousands of individuals, families and communities across the country and costs the NHS an estimated £3.5 billion each year. With the transfer of public health commissioning responsibilities to local authorities now well embedded following the Health and Social Care Act, this second iteration of the Alcohol Harm Map aimed to both build upon the credibility of the original 2012 Harm Map and clearly highlight to national and local policy makers the importance of investing in alcohol prevention and treatment services locally by presenting tailored local information clearly and concisely.

Judges comments

This innovative yet simple, insight led campaign delivered fantastic results despite a low budget. It was impressively aligned with current NHS strategies and emerging health economies and was well received across multiple audiences.


Winner

Wheals of Despair - by 90TEN Healthcare and ICG for Novartis Pharmaceuticals UK Ltd


Finalists

Gout Nation 2014 - by Edelman for Arthritis Care

State of the Nations – Mapping the impact and burden of lung cancer in the devolved nations - by MHP Communications with Lynsey Conway Communications for United Kingdom Lung Cancer Coalition

Keeping alcohol misuse on the local health agenda - by Munro & Forster for Lundbeck

The World Awake - by Red Consultancy Health for Novo Nordisk


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.