Finalist
Keeping alcohol misuse on the local health agenda
Summary of work
Alcohol misuse represents a significant public health challenge; it affects thousands of individuals, families and communities across the country and costs the NHS an estimated £3.5 billion each year. With the transfer of public health commissioning responsibilities to local authorities now well embedded following the Health and Social Care Act, this second iteration of the Alcohol Harm Map aimed to both build upon the credibility of the original 2012 Harm Map and clearly highlight to national and local policy makers the importance of investing in alcohol prevention and treatment services locally by presenting tailored local information clearly and concisely.
Judges’ comments
This innovative yet simple, insight led campaign delivered fantastic results despite a low budget. It was impressively aligned with current NHS strategies and emerging health economies and was well received across multiple audiences.
