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Excellence in Communications - Payers/Policy Makers

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Highly Commended

Beat It Now!

by Just:: Health Communications for Meningitis Now


Summary of work

Meningitis B kills more children under five than any other infectious disease in the UK and, until recently, there was no way to prevent it.

Meningitis Now, supported pro bono by Just:: Health Communications, fought tirelessly for over two years to secure the introduction of a meningitis B vaccine.

Our campaign aimed to make both the rational and emotional cases for adopting the vaccine through a combination of public affairs, campaigning and PR. We developed and promoted the evidence base for approving a meningitis B vaccine, including data on quality of life, the burden of after-effects and precedents from previous NICE and Joint Committee on Vaccination and Immunisation (JCVI) decisions. We brought to life the human impact of the disease through victims and families who spoke at events, lobbied politicians and featured in campaign materials.

In March 2015, the Department of Health announced it would introduce the meningitis B vaccine to babies, hailed as “the most monumental announcement in the fight against the disease” for over 30 years. But it didn’t end there: we have continued to press DH to advance its pricing negotiations to ensure this vital new defence against a deadly disease is available as soon as possible.

Judges comments

This campaign had very clear objectives and overcame considerable hurdles to successfully argue for a vaccine that will save lives. It has a very powerful voice, partly due to the media noise created. In another year, this could have easily won the category.


Winner

Standardised packaging of tobacco products - by Cancer Research UK and Action on Smoking & Health


Highly commended

Beat It Now! - by Just:: Health Communications for Meningitis Now


Finalists

HEART UK - by Hanover Communications for HEART UK

Saving lives, averting costs - by Incisive Health for Cancer Research UK

Breaking the taboo: putting incontinence on the NHS quality agenda for the first time - by MHP Communications for The expert group on LUTS, supported by Astellas


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.