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Excellence in Communications - Payers/Policy Makers

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Finalist

Breaking the taboo: putting incontinence on the NHS quality agenda for the first time

by MHP Communications for The expert group on LUTS, supported by Astellas


Summary of work

Bladder and bowel problems are part of daily life for millions of people across the UK. And yet they remain one of the most enduring health taboos in modern society. Symptoms are often kept hidden and when people do seek help, NHS services too often fail to offer timely access to the right treatment and support, evidenced through national clinical audit and the serious failures exposed by the Francis Inquiry. The expert group on lower urinary tract symptoms (LUTS) was set up with a simple goal: to address the legacy of unmet need and secure improvements in the quality of care for people with continence needs. Sustained engagement over time, and a readiness to adapt both the tone and the message, were key to reaching and influencing target audiences on a sensitive subject and establishing a powerful policy platform and the right tools to deliver meaningful improvements in patient outcomes over the long-term.

Judges comments

They took on the difficult area of incontinence through a renewed focus on dignity following the Francis Enquiry. It delivered lots of positive engagement at different levels of the healthcare system and patient communities. Through great execution, with good objectives it clearly delivered what it aimed to achieve.


Winner

Standardised packaging of tobacco products - by Cancer Research UK and Action on Smoking & Health


Highly commended

Beat It Now! - by Just:: Health Communications for Meningitis Now


Finalists

HEART UK - by Hanover Communications for HEART UK

Saving lives, averting costs - by Incisive Health for Cancer Research UK

Breaking the taboo: putting incontinence on the NHS quality agenda for the first time - by MHP Communications for The expert group on LUTS, supported by Astellas


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.