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Excellence in Communications via a Live Event or Stand-Alone Activity

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Finalist

The National Continence Care Awards: celebrating success, catalysing change

by MHP Communications for The expert group on LUTS, supported by Astellas


Summary of work

Incontinence problems are part of daily life for millions of people across the UK. Yet they remain one of the most enduring health taboos in modern society. Unmet need is high and NHS services too often fail to offer timely access to the right treatment and support. The expert group on lower urinary tract symptoms (LUTS) was set up with a simple goal: to work with policy-makers, healthcare professionals (HCPs) and patients to secure improvements in the quality of care for people with continence problems. A carefully devised and executed live event was identified as the optimal vehicle to address each stakeholder’s needs, creating a stand-out moment in the year for the whole continence community – one that would act as a powerful catalyst for change in both policy and practice.

Judges comments

Here we saw an activity that fulfilled a clear unmet need, bringing all the stakeholders together. It was a creative and thoughtful approach in a difficult disease area and worked hard on several levels to deliver strong outcomes.


Winner

Migraine Unlocked pop-up clinics - by 90TEN Healthcare for Allergan


Highly commended


Finalists

Don’t turn your back on it - by AbbVie

Inspiring change in asthma - by Cohn & Wolfe for Boehringer Ingelheim

The National Continence Care Awards: celebrating success, catalysing change - by MHP Communications for The expert group on LUTS, supported by Astellas

All ears for hearing health - by Red Consultancy for Boots Hearingcare


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.