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Excellence in Corporate Communications – External Stakeholders

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Winner

Sidra medical and research center

by Ketchum for Sidra


Summary of work

Sidra medical and research center

Opening in Qatar, Sidra Medical and Research Center will be only the second paediatric-specific, academic hospital to be built globally in the last 100 years. As a new hospital in the Middle East, Sidra needs to build its reputation among key local, regional and international peers ahead of opening, as well as recruit the best international healthcare professionals to work in Qatar; a considerable challenge given both the global shortage of medical workers and the cautious Western attitude towards healthcare in the Middle East.

Using a targeted strategy to reach out to segmented groups of stakeholders, Ketchum was able to position Sidra as a leader in new standards of patient care. In just one year, the team created a presence for Sidra at international events while launching Sidra’s own continuing medical education Symposia Series. Profiling of Sidra’s experts in the media raised awareness of Sidra’s top tier personnel, demonstrating successful integration into the medical and local communities and an active press office implemented campaigns which actively engaged the local community on activities at Sidra.

The results, a greater awareness of Sidra and stronger international ties; over 400 pieces of coverage in just one year, significant growth in social media followers to over 24,500 and a twofold increase in Sidra’s workforce.

Judges comments

A really exciting, global initiative with fantastic results in a geopolitical environment. The strategy implementation was faultless. The campaign is sustainable and has longevity way beyond what has already been achieved. Inspirational – I wish I had worked on it!


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Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.