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Excellence in Corporate Communications – Internal Stakeholders

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Arzerra delivers

by Ogilvy Healthworld for GSK

Summary of work

Operating as a global brand and managing it from a central office is strategically beneficial but it poses challenges. With teams split by geographical location — global and local teams operating in key hubs and small localised teams working at a grass roots level – there is a risk of fostering a sense of isolation among the workforce that damages morale. It can also lead to inconsistent messaging and individual campaigns that weaken the brand.

Our client, GlaxoSmithKline (GSK) Oncology was preparing for staggered launches of Arzerra in first-line chronic lymphocytic leukaemia (CLL) in markets around the world. They asked us to help them create a single and united team spirit that would make teams feel part of a single group, facilitate communications up, down and across the hierarchy, sustain momentum between launches and help everyone achieve their targets.

Our solution was to create a campaign that — in addition to the expected pre-launch communications and meetings — included virtual and tactile solutions to unite and revive their sense of belonging as one team and to invite them to get on board with a shared goal: an effective launch.

Judges comments

A strong creative idea based around emotional connection. Its creativity stood out and secured effective buy-in from colleagues. The campaign is engaging, practical and most importantly took people on a journey.


AvatarZ - by Havas Lynx for AstraZeneca

Highly commended

Bringing together a siloed business - by Johnson & Johnson UK


Return to Growth week - by AstraZeneca

Arzerra delivers - by Ogilvy Healthworld for GSK

#IGiveA from deaths from diarrhoea - by Tonic Life Communications for RB (Reckitt Benckiser) in partnership with Save the Children

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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Behind the Judging: Communiqué Awards
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