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Excellence in Corporate Social Responsibility or Not for Profit/Pro Bono Programmes

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Highly Commended

Liver disease: Today’s complacency, tomorrow’s catastrophe

by Paradigm Communications for The Hepatitis C Trust


Summary of work

Paradigm specialises in delivering real-world, patient-centric solutions in diseases that are often associated with health inequalities. Liver disease is a public health crisis and more needs to be done to address this preventable, often treatable disease, where health inequalities are common.

We were delighted to be approached by The Hepatitis C Trust (THCT) to discuss how the launch of the All-Party Parliamentary Hepatology Group’s (APPHG) Report into liver disease could achieve maximum impact and create the most favourable environment for APPHG engagement with key stakeholders.

We provided pro bono media support and devised a broadcast-focused media strategy that delivered fully on its aim to put pressure on the UK Government, NHS England and Public Health England (PHE) to meet with the APPHG to consider their Report’s recommendations. Indeed, PHE has now agreed to a programme of work for tackling liver disease, to be released as a ‘liver disease framework’ this summer.

Our pro bono support was underpinned by Paradigm’s Partnership Principles, attributes identified by patient groups as being important to them – patient-centricity, transparency, trust, honesty, confidentiality, alignment, communication and mutual benefit. These principles enhanced our relationships with THCT, APPHG media spokespeople and the patient case studies that drove media success. 

Judges comments

Paradigm and The Hepatitis C Trust tackled an issue and moved it on through collaboration. They reached decision makers who could genuinely effect change. It is a great example of how media has the potential to ‘embarrass’ politicians into acting. This campaign will have a real impact on people’s lives.



Highly commended

Liver disease: Today’s complacency, tomorrow’s catastrophe - by Paradigm Communications for The Hepatitis C Trust


Finalists

The Care Challenge - by Digitas Health Lifebrands for Sanofi

#IGiveA from deaths from diarrhoea - by Tonic Life Communications for RB (Reckitt Benckiser) in partnership with Save the Children


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.