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The Care Challenge

by Digitas Health Lifebrands for Sanofi

Summary of work

How do you attract UNESCO, The UN Womens’ Leader Forum and TED while changing lives globally? You issue a challenge.

Sanofi's stealth innovations team asked for help to shape early thinking around a nurse community and for ways to launch it with very little budget. Crystallizing an insight that nurses ideating in their community are a vast untapped ocean of health intelligence for everyone, we suggested spotlighting these ideas.

To do that we helped develop the Care Challenge, an annual global competition for the best replicable health ideas from nurses. Launched through word-of-mouth and a small toolkit, Care Challenge became an instant hit. Over 900 nurses from 130 countries entered ideas.

We went and filmed 10 winners around the world and their stories made governments and organisations take notice. Some, like Morocco and Cameroon, adopted their local innovations as their national standards of care. Communities in China, France, Canada, Morocco, the Philippines, Cameroon and many other countries are now using ideas from the Care Challenge to transform healthcare delivery for thousands of their citizens.

The Care Challenge also attracted others. Like UNESCO, which became a partner. And TED, which invited Sanofi to present at TEDx Brussels. Then the initiative got presented and discussed at the UN Womens’ Leader Forum 2014.

An idea shared can change the world. 

Judges comments

This delivered something truly meaningful. The outcomes are powerful and impressive, suggesting a huge shift and long-lasting change in the nursing community.

Highly commended

Liver disease: Today’s complacency, tomorrow’s catastrophe - by Paradigm Communications for The Hepatitis C Trust


The Care Challenge - by Digitas Health Lifebrands for Sanofi

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Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.