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Excellence in Corporate Social Responsibility or Not for Profit/Pro Bono Programmes

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Finalist

The Care Challenge

by Digitas Health Lifebrands for Sanofi


Summary of work

How do you attract UNESCO, The UN Womens’ Leader Forum and TED while changing lives globally? You issue a challenge.

Sanofi's stealth innovations team asked for help to shape early thinking around a nurse community and for ways to launch it with very little budget. Crystallizing an insight that nurses ideating in their community are a vast untapped ocean of health intelligence for everyone, we suggested spotlighting these ideas.

To do that we helped develop the Care Challenge, an annual global competition for the best replicable health ideas from nurses. Launched through word-of-mouth and a small toolkit, Care Challenge became an instant hit. Over 900 nurses from 130 countries entered ideas.

We went and filmed 10 winners around the world and their stories made governments and organisations take notice. Some, like Morocco and Cameroon, adopted their local innovations as their national standards of care. Communities in China, France, Canada, Morocco, the Philippines, Cameroon and many other countries are now using ideas from the Care Challenge to transform healthcare delivery for thousands of their citizens.

The Care Challenge also attracted others. Like UNESCO, which became a partner. And TED, which invited Sanofi to present at TEDx Brussels. Then the initiative got presented and discussed at the UN Womens’ Leader Forum 2014.

An idea shared can change the world. 

Judges comments

This delivered something truly meaningful. The outcomes are powerful and impressive, suggesting a huge shift and long-lasting change in the nursing community.



Highly commended

Liver disease: Today’s complacency, tomorrow’s catastrophe - by Paradigm Communications for The Hepatitis C Trust


Finalists

The Care Challenge - by Digitas Health Lifebrands for Sanofi

#IGiveA from deaths from diarrhoea - by Tonic Life Communications for RB (Reckitt Benckiser) in partnership with Save the Children


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.