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Excellence in Patient/Consumer Health Programmes

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Highly Commended

SymTrac - A master class in patient-centred programme design

by Aurora for Novartis

Summary of work

 A revolution in multiple sclerosis (MS) treatments has meant pills are replacing infusions and injections, treatments with high efficacy levels are raising patient expectations and people with MS have access to more treatments than ever before. However, the pace of developments was at risk of leaving the individual patient behind. A UK study revealed 46% of MS patients were not reporting relapses, despite the domino effect on health and finances. Even worse, under-reporting was affecting clinical decisions about treatments. The significance of relapses had to be brought back into clinical decision-making to help make the most of consultations and put patients back in control of their health. Aurora worked with the MS community to co-create the solution. SymTrac is a free app that enables users to track their general well-being and MS symptoms over time to build-up a valuable picture of their health. The data recorded can be viewed in easy-to-read charts, helping to make the most of consultations and support self-management. SymTrac was propelled into social media by the MS community, with downloads doubling expectations. SymTrac became the first MS-specific app on the NHS Health Apps Library. MS patients changed their behaviour towards relapse reporting as a result.

Judges comments

Such a brilliant piece of marketing; strong stakeholder engagement and a highly collaborative approach to its development. They made sure to touch every digital setting and getting SymTrac into the NHS app store was a massive endorsement of the work.


Faces of HAE - by Pegasus for CSL Behring UK Ltd.

Highly commended


Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

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Tel: +44 (0)1372 414200

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Tel: +44 (0)1372 414243

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