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Excellence in Professional Education Programmes

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Finalist

PD communicate programme

by Lucid Partners for AbbVie


Summary of work

Within the neurological diseases, Parkinson’s disease (PD) poses a unique challenge. Several aspects of PD make it difficult to communicate with patients and as the disease progresses, this difficulty increases. Time constraints often create a challenge for optimal dialogue and education. However, interaction is critical since involvement in therapy decisions correlates with significantly higher levels of satisfaction in people with Parkinson’s and in turn patient satisfaction is significantly associated with quality of life.

There is a real clinical need to improve this HCP-patient partnership in PD. The question is how to meet the clinical need to enhance communication and improve outcomes for patients?

PD Communicate is an expert-led training programme that pioneers change in clinical practice. It provides clinically-relevant training in motivational interviewing, a patient-centred communication approach that has proved effective in other chronic conditions; education on aspects of communication relevant to PD; and provision of supporting tools.

The programme has improved relationships; with patients perceiving a 1.4-fold increase in physician empathy, according to the Jefferson Scale of Empathy, after HCP participation in the programme. Over 50 HCPs from 16 countries are now advocates and the programme will reach over 1000 HCPs across Europe by the end of this year.

Judges comments

A strong, personalised, evidence-based programme with a multi-faceted approach that was serious about behaviour/practice change and had a great roll-out.  It left us wanting more as it is still in the early stages of evaluation - very promising.



Highly commended


Finalists

Supported self-management in IBD - by AbbVie in association with Just:: Health Communications

Nurse Prescribers Academy - by Bedrock Healthcare Communications for Janssen UK

PD communicate programme - by Lucid Partners for AbbVie

Talking Haematology: Supporting effective patient communications - by Porter Novelli for Roche


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.