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Finalist

Talking Haematology: Supporting effective patient communications

by Porter Novelli for Roche


Summary of work

Talking Haematology is a CPD-accredited e-learning resource for healthcare professionals (HCPs) in haematology – designed to support effective patient communication. Why? Extensive research and feedback from HCPs, patients and patient advocacy groups highlighted stark discrepancies in the experiences of haematological cancer patients during their treatment journey – with many feeling afraid, confused or even angry after consultations about their care. We worked with seven of the UK’s leading HCPs in haematology to develop the resource, which featured best-practice, case-study- based video modules to address some of the key communications barriers involved in the treatment and management of patients. Since launching the resource, we’ve achieved more than 140 registrations, including from some of the most influential haematology (and wider oncology) patient advocacy groups.

Judges comments

We loved the way this campaign made use of varied media and also the way key opinion leaders views were harnessed so intelligently. We also liked its bravery in its improvised elements and the way clients’ needs were identified – particularly important as haematologists are often overlooked.



Highly commended


Finalists

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Talking Haematology: Supporting effective patient communications - by Porter Novelli for Roche


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.