Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Public Health Communications

Sponsored by

Back to results


Winner

The greatest team in the world

by Red Consultancy for NHS Blood and Transplant


Summary of work

The greatest team in the world

Health services rely on the blood service to provide consistent stock levels for use in patient treatments including A&E, maternity and cancer care. In turn, the service relies on a nationwide ‘team’ of blood donors who give up their time as well as their blood selflessly to help others.

However, historic data shows that major public events such as sports tournaments can disrupt the regular supply of blood donations as donors are distracted by festivities. This campaign set out to engage them early before the start of the World Cup, to ensure regular donors made and kept their appointments – turning a potential issue into a communications opportunity.

The campaign also used the World Cup to engage a new generation of donors by appealing to their sense of duty, drawing comparison with the team spirit and sense of national duty associated with international football.

As a result of the campaign, blood stocks were successfully maintained and the campaign delivered a healthy ROI for a nominal budget.

Judges comments

This entry ticks all the boxes and is sexy and visceral – an easy win for this category. It was pitted against some extremely tough competition this year, but was clearly the best Public Health Communication programme we saw.



Finalists

This little kit saves lives - by Cancer Research UK and Resonant Media

Hepatitis: Think Again - by Ketchum for World Hepatitis Alliance


Sponsors

Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.