Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Public Health Communications

Sponsored by

Back to results


Finalist

This little kit saves lives

by Cancer Research UK and Resonant Media


Summary of work

Bowel cancer screening saves lives. Every two years, people aged 60-74 receive a free screening kit from the NHS. This looks for hidden traces of blood in poo samples. It is estimated that bowel cancer screening can cut deaths from the disease by 15%. However overall uptake of the test is low compared to other types of screening, at only 54% and is even lower in more deprived groups and among men. 

Cancer Research UK ran a pilot campaign in London to address the psychosocial barriers to bowel cancer screening head on. Using an innovative product development approach, co-created with the target audience, the pilot campaign increased bowel cancer screening uptake by over 6%.

Judges comments

A really good idea with a solid strategy and an evidence-based approach. The creativity is in the ‘poo testing kit’ with its simplicity and pragmatism to testing - a highly commendable achievement for its desire to innovate.


Winner

The greatest team in the world - by Red Consultancy for NHS Blood and Transplant



Finalists

This little kit saves lives - by Cancer Research UK and Resonant Media

Hepatitis: Think Again - by Ketchum for World Hepatitis Alliance


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.