Please login to the form below

Not currently logged in

Excellence in Public Health Communications

Sponsored by

Back to results


This little kit saves lives

by Cancer Research UK and Resonant Media

Summary of work

Bowel cancer screening saves lives. Every two years, people aged 60-74 receive a free screening kit from the NHS. This looks for hidden traces of blood in poo samples. It is estimated that bowel cancer screening can cut deaths from the disease by 15%. However overall uptake of the test is low compared to other types of screening, at only 54% and is even lower in more deprived groups and among men. 

Cancer Research UK ran a pilot campaign in London to address the psychosocial barriers to bowel cancer screening head on. Using an innovative product development approach, co-created with the target audience, the pilot campaign increased bowel cancer screening uptake by over 6%.

Judges comments

A really good idea with a solid strategy and an evidence-based approach. The creativity is in the ‘poo testing kit’ with its simplicity and pragmatism to testing - a highly commendable achievement for its desire to innovate.


The greatest team in the world - by Red Consultancy for NHS Blood and Transplant


This little kit saves lives - by Cancer Research UK and Resonant Media

Hepatitis: Think Again - by Ketchum for World Hepatitis Alliance

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.