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The Porter Novelli Award for Excellence in Digital Communications – Consumer Health

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Finalist

Act on Red: Raising the burning issues around Rosacea

by Ogilvy Healthworld for Galderma


Summary of work

We live in a world where looks are everything, from images on social media to the selfies we take. Imagine what it would be like to live with a skin condition you can’t control – when you blush and the redness doesn’t fade, you permanently wear your heart on your face – this is the reality for millions of people living with rosacea.

In a society where attractiveness positively relates to future success and happiness, it is not surprising that rosacea sufferers often experience self-consciousness and lowered self-esteem. Many are unaware that they even have a skin condition. The medical cause, the triggers and more importantly the solutions that could help restore their confidence are poorly understood.

Act on Red, Galderma’s first integrated global disease awareness campaign, was born to educate, empower, and motivate sufferers to seek professional advice to address the conspicuous redness associated with rosacea.

With a strong digital eco-system at its core, driving awareness and education through integration with traditional PR activities – Ogilvy Healthworld supported Galderma to inform across 21 markets over 3 million website visitors and over 420 million readers about solutions to living with facial redness associated with rosacea.

Judges comments

This was a well-managed and executed global campaign that also managed to have good local consistency and clearly drove a spike of activity.


Winner

#thinkhepatitis - by Ketchum for World Hepatitis Alliance



Finalists

#SmokeThis - by Cancer Research UK & Livity

Rosacea uncovered - by Golin Health for Omega Pharma

Act on Red: Raising the burning issues around Rosacea - by Ogilvy Healthworld for Galderma


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.