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The Porter Novelli Award for Excellence in Digital Communications – Prescription Products/Patient Health

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Finalist

Psoriatic arthritis online – part of the Outside In campaign for psoriatic arthritis

by Sciterion for AbbVie


Summary of work

Psoriatic arthritis (PsA) is an inflammatory joint condition, with associated psoriasis that significantly impacts patients’ lives. The multifaceted and complex nature of PsA means it’s notoriously underdiagnosed with delayed referral to rheumatology and a lack of standardised assessment within rheumatology clinics. Outside In (originally developed in 2012) is a series of educational initiatives aimed at improving awareness, diagnosis and management of PsA. The hard copy training materials developed by the Assessment Academy were primarily disseminated via a series of intimate 34 Outside In hands-on training meetings attended by over 245 rheumatology HCPs – and very well received. However, there were limitations to the reach and usability of the tools. Therefore PsA Online was developed to serve as an innovative digital platform to further disseminate the content to far wider audience; including patients. The site opens up a range of novel functionalities on otherwise previously static tools, including an interactive validated screening tool to help identify potential patients with PsA. With automatic disease calculators and a dedicated HCP section hosting the educational material the site, in 2014, reached over 1,412 patients and 1,039 healthcare professionals (over 4 times that reached by the traditional meeting route), exceeding all target expectations.

Judges comments

Strong insight and identification of needs enabled this team to create a valuable tool. The simplicity of this well delivered solution filled a need with a practical device.


Winner


Finalists

My statin status - by Edelman for AstraZeneca

Shire iAdopt – pre-call planning tool - by Makara Health Communications for Shire International GmbH

Metastatic colorectal cancer clinical data tool - by Real Science Communications for Merck Serono Oncology

Psoriatic arthritis online – part of the Outside In campaign for psoriatic arthritis - by Sciterion for AbbVie


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.