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Healthcare Communiquétor

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Amie Baker


Summary of work

Amie has worked at AstraZeneca since January 2007 and is currently responsible for global corporate media relations. She has had a tremendously successful career on ‘both sides of the fence’: from building an outstanding healthcare team at Burson-Marsteller, to being the driving force in getting communications recognised as a critical strategic contributor on the AZ UK leadership team.

Amie has been one of the key architects, not just within AZ, but also within the broader industry via the ABPI, in the way the pharma industry has evolved and increased its transparency. She has also played an invaluable role as a member of the HCA executive committee.

Amie has been a driving force wherever she has worked. She is extremely modest about her own achievements while being a fierce champion and sponsor of up and coming talent. 


Amie is just one of those professionals who demonstrate absolute commitment. She is knowledgeable, passionate and focused on getting clear messages across to the appropriate audience. In addition, she is a delight to work with and nothing is ever an issue, she represents a “can do” attitude.
Chris Brinsmead, CBE
Amie is a consummate professional. She has an ability to absorb information, determine the best way forward, resolve issues and bring everyone along with her all at the same time. She is also a listener; a hugely valuable asset in a job that is constantly under pressure and scrutiny. Her calm outward nature belies the huge amount of work that propels her team onwards. I feel very honoured to have worked with her over such a long period of time and come to know her as someone you can trust implicitly.
Catherine Warne, Health Unlimited
Over the last year, Amie personified the values that Communiqué seeks to celebrate in the way that she worked with her colleagues to defend AstraZeneca against Pfizer’s takeover bid. She acted with integrity, with sincerity and with commitment to ensure that the importance of the company’s continued independence was clearly understood by a wide variety of influencers and audiences, and in doing so enhanced the position of the pharmaceutical industry more broadly amongst the general public. You could hardly pick up a newspaper, switch on the TV or look at a screen without seeing the influence of her team’s work. I cannot think of a more worthy recipient of the Healthcare Communiquétor in 2015, and she is a great ambassador for what effective communications can achieve, even in the most daunting of circumstances.
Anna Korving, Publicis Healthcare

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