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The Hamell Award for Young Achiever in Healthcare Communications

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Laura Starr

GCI Health

Summary of work

Laura Starr

Laura progressed from graduate entry to leadership level in six years; in 2014, overseeing just over £1m fee income and playing an instrumental role in new business wins, organic growth and team development. As one of GCI Health’s first team members, Laura was a vital force in turning challenges into opportunities and driving a high-energy entrepreneurial spirit. She recognises that inspired thinking is essential for our industry’s future and with an unwavering dedication, intelligently applies creative approaches to healthcare communications. In recognition of the value that pairing the left-logical brain with the creative-right brings to her clients and company, she was recently appointed to the newly-formed role of Head of Creative. Taking the path less trodden, Laura fosters a creative agency culture; mentoring her teams to think critically and working with clients to effectively illustrate the value of genuinely original strategies when it comes to impacting patient outcomes. Looking to the future, Laura is excited to continue to spearhead innovation; driven to champion the role of creative specialists in healthcare communications and work towards a vision of ‘creative focus’ not being an ‘add-on’ but a fundamental ingredient to success.

Judges comments

There could only be one winner and this was Laura. She had really developed her role as head of creative, whilst still delivering on client fee and has been incredibly supportive to her colleagues. She is very impressive in her determination to achieve her goals. To put it simply, Laura really is a star and was awesome!

Highly commended

Stephanie O'Hagan - Ketchum


Marta Marquez - Cohn & Wolfe

Miles Denison - Virgo Health Education

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