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The Hamell Award for Young Achiever in Healthcare Communications

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Miles Denison

Virgo Health Education

Summary of work

With a rapidly evolving industry and an ever-increasing competitive market place for agencies, proving your worth and standing out from the rest is what it takes for continued growth. Agencies are reliant on their people to be the difference that makes a difference.

Since starting his career in medical education, Miles has been that difference and over the last year has demonstrated that with the right drive, vision and passion you can break with the traditional and change beliefs.

With a vested interest in patients receiving the very best treatment on offer, Miles has made it his mission to ensure physicians have the latest information available to them to enable optimal patient care. Suffering from a chronic disease himself, Miles has turned his experience as a patient into a driver for change. Changing the way industry shares information and changing the way we communicate to physicians so that they can support their patients. Applying consumer approaches to communication and supporting physicians’ access to information using new technologies, Miles has championed new approaches that engage, resonate and genuinely stimulate change.

Judges comments

During Miles’ presentation his quirky outlook, self-awareness, steely determination and management style were made clear. He is a true patient advocate, without being a fanatic. He showed a refreshing honesty.


Laura Starr - GCI Health

Highly commended

Stephanie O'Hagan - Ketchum


Marta Marquez - Cohn & Wolfe

Miles Denison - Virgo Health Education


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.