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The Publicis Life Brands Resolute Award for Emerging Leader in Healthcare Communications

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Andrew Martello

Spoonful of Sugar

Summary of work

I have long believed behaviour is the rate-limiting step between an innovative treatment and real-world positive outcomes for patients.

After more than a decade in the pharmaceutical industry, I put my money where my mouth was and brought this conviction to healthcare communications as CEO of Spoonful of Sugar.

From our beginnings as a one man, university-incubated start-up to a 10-strong SME delivering international health behaviour programmes, my organisation has been driven by my own experience of the patient perspective and personal belief in the need for a new approach to healthcare communications.

The world of healthcare is shifting ever further towards a model of personalised medicine and I am taking a leadership role in our sector in communicating this shift, setting the agenda and building the profile of personalised medicine.

My leadership finds its best expression in the relationships I build. I have created strong, lasting partnerships between the academic world and commercial enterprise and brought people from patient groups, professional bodies, think tanks and other innovators together to form productive relationships that will lead to fundamental improvements in patient care.

My profile as a thought leader is growing and I am bringing about tangible change in healthcare communications.

Judges comments

Andrew is a gifted entrepreneur, driven by a passionate belief in his work. He’s an inspiring individual who has managed the transition from pharma to agency brilliantly.


Rachel Rowson - MHP Communications


Kim Lemon - Liberation Unlimited

Andrew Martello - Spoonful of Sugar

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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