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The Publicis Life Brands Resolute Award for Emerging Leader in Healthcare Communications

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Finalist

Andrew Martello

Spoonful of Sugar


Summary of work

I have long believed behaviour is the rate-limiting step between an innovative treatment and real-world positive outcomes for patients.

After more than a decade in the pharmaceutical industry, I put my money where my mouth was and brought this conviction to healthcare communications as CEO of Spoonful of Sugar.

From our beginnings as a one man, university-incubated start-up to a 10-strong SME delivering international health behaviour programmes, my organisation has been driven by my own experience of the patient perspective and personal belief in the need for a new approach to healthcare communications.

The world of healthcare is shifting ever further towards a model of personalised medicine and I am taking a leadership role in our sector in communicating this shift, setting the agenda and building the profile of personalised medicine.

My leadership finds its best expression in the relationships I build. I have created strong, lasting partnerships between the academic world and commercial enterprise and brought people from patient groups, professional bodies, think tanks and other innovators together to form productive relationships that will lead to fundamental improvements in patient care.

My profile as a thought leader is growing and I am bringing about tangible change in healthcare communications.

Judges comments

Andrew is a gifted entrepreneur, driven by a passionate belief in his work. He’s an inspiring individual who has managed the transition from pharma to agency brilliantly.


Winner

Rachel Rowson - MHP Communications


Finalists

Kim Lemon - Liberation Unlimited

Andrew Martello - Spoonful of Sugar


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.