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Finalist

‘Get Smart' Meeting Series - knowledge and skills for MS specialist nurses

by Virgo Health Education for Novartis


Summary of work

With an ever-changing and evolving NHS, multiple sclerosis (MS) specialist nurses are facing rising challenges relating to both their practical case loads and their expanding role in MS management and therapy monitoring. In parallel to this, the pharmaceutical industry is facing increasing pressure to change the way it interacts with healthcare professionals. Considering these issues, Novartis has identified an opportunity to assist the nursing community with the education and investment required to cement and celebrate the role of MS specialist nurses in the UK. To meet this need, we worked with an MS nurse steering committee to create the ‘Get Smart’ education programme. This brought key specialists together to create a meeting series that aimed to build the profile of the MS specialist nurse in the UK. Through creative execution and practical skills training, the ‘Get Smart’ programme has exceeded expectations and has resulted in a real movement to protect and enhance the profile of the specialists who strive to improve the lives of people affected by MS. With huge success, the ‘Get Smart’ programme is rapidly becoming a cornerstone of the MS events calendar.

Judges' comments

The educational value of this creative and energetic programme was high, reinforced by the RCN accreditation, as was the endorsement from stakeholders.  This was a bold step in transforming the way Novartis interacts with HCPs and left a very positive impression.


Winner

Early Action Diabetes: Global Policy Summit - by MHP Communications for AstraZeneca, in partnership with International Diabetes Federation (IDF) and Primary Care Diabetes Europe (PCDE)


Highly commended

Growing Up Positively: Care to Share - by HAVAS Just:: for ViiV


Finalists

Janssen MDT Roadshow - by Lucid Group for Janssen

Expert Seminars in Psychopharmacology: Schizophrenia - by mXm Medical Communications and Arbor Scientia Inc for Sunovion Pharmaceuticals Europe

‘Get Smart' Meeting Series - knowledge and skills for MS specialist nurses - by Virgo Health Education for Novartis


Sponsors

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.